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All Journal Jurnal Ilmiah Edunomika (JIE)
Winda Rohmawati
Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH EXPERIENTAL MARKETING, STORE ATMOSPHERE, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN KENDI RENJANA KLATEN Winda Rohmawati; Sarsono Sarsono; Fithri Setya Mawarti
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1882

Abstract

Research was sought to examine marketing based on experience, storeiatmosphere, priceiand serviceiquality ofipurchasing decisionsiat Angkringan Kendi Renjana. Quantitative descriptive is used in this type of research. All consumers who make purchases at Angkringan Renjana are counted as samples in this research. Convience samplingiis used for respondent techniques, the number of samples obtained is 100 respondents. Inithis study,iusing multipleilinear regressionianalysis techniquesiSPSS 15. Theiresults of the description can be ignored from the marketing experience which hasia positiveiand significantieffect onipurchasing decisionsiin Angkringan Kendi Renjana. storeiatmosphere hasiapositive andisignificant effectionidecisions iniAngkringan Kendi Renjana. priceihas aipositive andisignificant effectionipurchasing decisionsiin Angkringan Kendi Renjana . service quality hasiaipositive effectand significantito theipurchase decisioniin Angkringan Kendi Renjana. Keywords: Experienta Marketing; Store Atmosphere; Price; Quality of Service; Purchasing Decision
Co-Authors Fithri Setya Mawarti Sarsono Sarsono