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All Journal Jurnal Ilmiah Edunomika (JIE)
Nura Iudita Kartikaningtyas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Kepuasan Pelanggan Gerai Batik Keris di tinjau dari Diferensiasi Produk, Brand Image dan Pelayanan Nura Iudita Kartikaningtyas; Eny Kustiyah; Djumali Djumali
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.884

Abstract

This study aims to determine customer satisfaction at the Keris Batik Outlet. This type of research is quantitative descriptive. The population in this study used sample 100. Then the researchers used SPSS version 21 with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with the F test and t test and the coefficient of determination. Keywords: Customer Satisfaction, Product Differentiation, Brand Image, Service.
Co-Authors Djumali Djumali Eny Kustiyah