Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Ria Ega Mu’arotun
Universitas Stikubank Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPERCAYAAN TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS NASABAH KREDIT PT PEGADAIAN (PERSERO) CABANG DEMAK Ria Ega Mu’arotun; Euis Soliha
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4134

Abstract

This study aims to analyze the effect on customer relationship management and trust on satisfaction and its impact on customer loyalty. This research was conducted on credit customers of PT. Pegadaian (Persero) Demak Branch. The sample in this study used a sampling technique, namely purposive sampling by taking 100 respondents. The results of this study indicate that there is a positive and significant influence between the customer relationship management variables on customer satisfaction. The trust variable has a positive and significant effect on customer satisfaction. The customer relationship management variable has a positive but not significant effect on customer loyalty. The trust variable has a positive and significant effect on customer loyalty. The satisfaction variable has a positive and significant effect on customer loyalty. Keywords : Customer Relationship Management, Trust, Satisfaction, Loyalty
Co-Authors Euis Soliha