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All Journal Jurnal Ilmiah Edunomika (JIE) Income: Innovation Of Economics And Management
Moh. Maulana Waqid Kurniawan
Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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KEPUTUSAN PEMBELIAN KERIPIK BAKSO GORENG MR. BASRENG DITINJAU DARI EFEKTIVITAS STRATEGI PEMASARAN: MEDIA SOSIAL INSTAGRAM Moh. Maulana Waqid Kurniawan; Leonard Adrie Manafe; Muhammad Zainul Abidin
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3825

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran UMKM Mr. Basreng dengan menggunakan platform media sosial dimana memiliki pengaruh terhadap keputusan pembelian konsumen. Penelitian ini menggunakan metode kualitatif, yaitu penelitian deskriptif terkait fenomena yang terjadi dilingkungan sekitar. Informan dalam penelitian berjumlah 30 orang yang kebanyakan berdomisi di Surabaya. Teknik pengumpulan data diambil lewat lembar kuesioner yang dibagikan dan melakukan wawancara langsung kepada informan. Disamping itu pengambilan foto untuk dokumentasi selama melakukan wawancara dan pengisian kuesioner. Strategi pemasaran produk Mr. Basreng menggunakan media sosial seperti Instagram, Facebook dan Whatsapp. Mr. Basreng memilih ketiga platform tersebut karena ketertarikan konsumen dalam penggunakan media sosial. Hasil penelitian menunjukan sebanyak 63% informan Mr. Basreng adalah perempuan lebih cenderung melakukan pilihan Instagram sebagai media sosial dikarenakan fitur yang disediakan seperti content creator dan content sharing sangat menarik minat informan.
Influence of Organizational Culture on Employee Performance at Yayasan Pendidikan Al Hikmah Moh. Maulana Waqid Kurniawan
INCOME: Innovation of Economics and Management Vol. 2 No. 2 (2022): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v2i2.5011

Abstract

This study aims to explore the impact of organizational culture on employee performance at Yayasan Pendidikan Al Hikmah, an institution that operates with a full-day school system based on international standards. Using Cameron and Quinn’s (2006) framework, the research employs a quantitative approach, utilizing surveys to gather data from employees. The findings reveal that the organization’s culture has a significant impact on employee performance, with an average organizational culture score of 4444 and an employee performance score of 43670, both categorized as "Very Good." Furthermore, the study concludes that organizational culture contributes 26.3% to employee performance at the foundation, highlighting the importance of fostering a strong organizational culture for enhanced employee outcomes.
Co-Authors Leonard Adrie Manafe Muhammad Zainul Abidin