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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE)
Ida Aryati DPW
UNIBA Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PERBEDAAN PERSEPSI KONSUMEN MINIMARKET MODERN DAN TOKO KELONTONG DI DESA KARTONATAN, KARTASURA, SUKOHARJO (Studi pada Alfamart dan Toko Kelontong) Sri Lestari; Burhanudin Ahmad Yani; Ida Aryati DPW
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.1973

Abstract

The purpose of this study was to determine whether or not there were differing perceptions of consumers of modern minimarkets (Alfamart) and grocery stores based on price, service,product and location. This research is quantitative research, comparative method by drawing conclusions through statistical analysis. The population in this study are consumers who shop at grocery and Alfamart stores. Samples were taken as manyas 100 respondents. Data needed through documents and questionnaires. The questionnaire was test edusingvalidityandreliability.Thedataanalysistechniqueusedwasmulticollinearitytest,heteroscedastitytest,normalitytest,autocorrelationtest. The results of this study show that: 1) Price (X1) there is a significant differencebetween Alfamart and the grocery store Test t -0.755
THE ROLE OF BRAND TRUST IN MEDIATING BRAND IMAGE AND PRODUCT INNOVATION ON CONSUMER LOYALTY (STUDY ON SAMSUNG USERS IN SURAKARTA) Mahartiwi Kusuma Wardhani; Ida Aryati DPW; Sudarwati Sudarwati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12488

Abstract

This research aims to investigate the influence of brand trust as a mediating factor between brand image, product innovation, and consumer loyalty. The study encompasses an infinite number of consumers in Surakarta, with a sample size of 100 respondents selected through purposive sampling. Primary data were collected using a questionnaire. The findings reveal that brand image positively and significantly impacts consumer loyalty, while product innovation lacks a significant effect on consumer loyalty. Additionally, brand trust exhibits a positive and significant influence on consumer loyalty. Furthermore, brand image positively and significantly affects brand trust, as does product innovation. The study also indicates that brand image positively and significantly influences consumer loyalty through brand trust, and similarly, product innovation has a positive and significant impact on consumer loyalty through brand trust. Keywords: Brand Trust, Brand Image, Product Innovation, and Consumer Loyalty.
Co-Authors Burhanudin Ahmad Yani Mahartiwi Kusuma Wardhani Sri Lestari Sudarwati Sudarwati