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All Journal Journal of Appropriate Technology for Community Services Jurnal Industri dan Teknologi Samawa (JITSA) Serambi Engineering
Nofias Fajri
Politeknik ATI Makassar
Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering

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Journal : Serambi Engineering

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Determining The New Yotta Snack Photo Factors through Kansei Engineering Approach Nofias Fajri; Firdhani Faujiyah
Jurnal Serambi Engineering Vol. 9 No. 1 (2024): Januari 2024
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

The Covid-19 pandemic has had a significant impact on social habits in Indonesia. Conditions that require society to reduce interaction directly result in changes in the shopping style and diet of society. As such changes, this phenomenon also resulted in the food business’s transition into a versatile online. This causes the food menu to be selected based on the picture and rating of food, So the picture becomes one of the important things in attracting consumer interest in choosing a certain type of food. Yotta Snack is one of the new products of Yotta that is not so well known to the public. Food photography is one of the ways that consumers can use to increase their desire for food. Kansei engineering is one of the methods that can be used in designing aproduct that fits the consumer's wishes. This research aims to determine the factors of Yotta’s photo products snack with a Kansei engineering approach. Theresearch of 100 responders got 27 words of kansei. The analytics factor came up with 6 groups of Kansei words in pairs. Six words Kansei pairing is a neat mess, Fresh wilted, creative monotonous, not aesthetic, The darkness of light, It's unclear.
Pendekatan Kansei Engineering dalam Mengukur Efektifitas Aroma Terhadap Minat Beli Konsumen Firdhani Faujiyah; Nofias Fajri; Rizki Muhammad Ardian Setiadi; Fauzi Saberan
Jurnal Serambi Engineering Vol. 9 No. 1 (2024): Januari 2024
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

Along with the rapid development of the food and beverage industry in Indonesia, business actors are required to innovate not only in terms of products but also in terms of marketing. A number of studies have proven that the application of scent marketing has a significant influence on consumer behavior, both in decision making and emotionally. KANSEI Engineering is a method that focuses on measuring emotional conditions and consumer responses. This research aims to see the effectiveness of applying scent marketing using the KANSEI Engineering approach and its influence on purchasing interest in several fast-food industries. This research uses data from 2,209 respondents who are consumers of five fast food brands in the Jabodetabek area. The results show that Kansei words can effectively measure consumer aroma responses and the relationship between aroma and purchase intention is positive and has a significant influence. Then, based on the percentage of model fit and model observation, the aroma relationship model formed based on the Kansei word indicator for buying interest has an average percentage of 84.86% and the observation value is declared good. This indicates that the model of the relationship between aroma and buying interest represents the relevant conditions
Co-Authors Arminas Arminas Fauzi Saberan Fidhiya Nanda Hasan Firdhani Faujiyah Firdhani Faujiyah Firdhani Faujiyah Nur Khaerani Busri Nur Khaerani Busri Rizki Muhammad Ardian Setiadi