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All Journal PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Jurnal Rupa Jurnal Patra Jurnal Da Moda Jurnal PkM (Pengabdian kepada Masyarakat) Prosiding Konferensi Nasional PKM-CSR Jurnal Dimensi Seni Rupa dan Desain Lantera Widya Imagine
Susi Hartanto
Pelita Harapan University
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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Journal : Jurnal Da Moda

 1 
DIGITALISASI POLA PAKAIAN MELALUI CLO3D Susi Hartanto
Jurnal Da Moda Vol 1 No 2 (2020): Jurnal Da Moda Mei 2020
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v1i2.71

Abstract

Moving towards industry 4.0, one of five sectors in Indonesia to be planned as implementation pioneer is textile and clothing industry. Digital competencies have become skill requirement found most in fashion work vacancies. One of common digital method applied in clothing design and production is Clo3D. This article results from a co-creation activity between UPH Product Design, LPK Nadya Jaya, and brand partner (Lovadova); taking Clo3D as a tool to produce 3D patterns, reducing human error, saving time & costs. There are 16 patterns produced, 7 among them are mass-produced. As the result, Clo3D helps in terms of design, revise, simulate clothes in 3D; allowing the clothing business cycle from design to selling a lot faster than traditional process. Key words : Digitalization, Pattern, Clothing, Clo3D
INFLUENCER SEBAGAI ALAT PEMASARAN PRODUK FESYEN Susi Hartanto
Jurnal Da Moda Vol 2 No 1 (2020): Jurnal Da Moda Oktober 2020
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v2i1.112

Abstract

This articles applies descriptive analysis method from internal Zalora Indonesia data, literature studies, and studies on influencers and brands. Case studies in this article are collaboration between Zalora and well-established brands (local and international) which are more solid in terms of capital. Influencer selection for both regular endorsement and trip package are categorized based on influencer’s character (personality) as well as their number of followers. Multiple characters are chosen for brands to reach the right audience. Influencer type per campaign are divided equally from mega to micro influencers, to allow more budget-friendly campaign. Mega influencer is limited to 1 person. Regular endorsement can only be sponsored by 1 brand. But many brands collaborated to sponsor a single trip campaign. Zalora prioritizes women influencers, as major sales come from women category. Key words : influencer, Zalora, endorsement, brand Artikel ini menggunakan metode analisis deskriptif dari data internal Zalora Indonesia, studi literatur, dan studi mandiri terhadap influencer dan brand. Studi kasus artikel ini adalah kerjasama Zalora dengan brand ternama (lokal dan internasional) yang sudah atau lebih mapan dari segi modal. Seleksi influencer baik untuk endorsement biasa ataupun untuk kampanye perjalanan dibagi berdasarkan karakter influencer dan jenis influencer (berdasarkan jumlah pengikut). Berbagai karakter dipilih agar cocok bagi brand dan agar dapat menjangkau audience yang tepat. Jenis influencer per kampanye juga dibagi rata mulai dari mega hingga micro influencer agar lebih bersahabat dari sisi biaya. Biasanya mega influencer hanya akan dibatasi cukup 1 orang. Jumlah brand yang menjadi sponsor juga biasanya hanya satu jika tipe endorsement biasa. Namun jumlah brand dimaksimalkan banyak jika tipe kampanye adalah kampanye perjalanan. Zalora juga lebih mengedepankan influencer wanita, berhubung sebagian besar penjualan Zalora berasal dari kategori produk wanita. Kata kunci: influencer, Zalora, endorsement, brand
PEWARNAAN ALAMI DAN SINTETIS LIMBAH SISIK IKAN SEBAGAI POTENSI PERHIASAN/ AKSESORIS MODE Susi Hartanto
Jurnal Da Moda Vol 2 No 2 (2021): Jurnal Da Moda Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v2i2.173

Abstract

Result from interview with Manado fish scale handicraft industry stakeholder states that wantex is commonly used as colorant for fish scales, resulting in rather vivid and plastic-like colors. Through a series of experiment using natural and synthetic colorants, turmeric (yellow), red yeast rice (red), and synthetic food colorant (Brilliant Blue FCF) are most applicable colorants, producing good results on fish scales. Combinations of these three colorants produce many good secondary colors with new and mild gradations and translucency, very potential to be developed for fashion jewelry explorations which use snapper fish scale as the main material. Key words : colorant, natural, synthetic, fish, scale, snapper Dari hasil wawancara industri kerajinan sisik ikan Manado, wantex tekstil digunakan sebagai zat pewarna sisik ikan sehingga hasil warna yang didapat cenderung pekat dan seperti plastik. Melalui berbagai uji pewarna alami dan sintetis, kunyit (kuning), angkak (merah) dan pewarna makanan sintetis biru (Biru Brilliant FCF) merupakan pewarna yang paling mudah untuk diaplikasikan dan juga menghasilkan warna yang baik pada sisik ikan. Pencampuran ketiga warna tersebut menghasilkan banyak warna sekunder dengan gradasi dan translusensi sisik ikan yang baru dan berwarna lembut sehingga potensial digunakan untuk eksplorasi perhiasan mode berbahan dasar sisik ikan kakap. Kata Kunci: pewarna, alami, sintetis, sisik, ikan, kakap
AKTIVITAS PEMASARAN ZALORA INDONESIA MENGHADAPI #LEBARANDIRUMAHAJA 2021 Susi Hartanto
Jurnal Da Moda Vol 3 No 1 (2021): Jurnal Da Moda Oktober 2021
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v3i1.221

Abstract

Artikel ini menggunakan metode analisis deskriptif dari data internal Zalora Indonesia, studi literatur, dan studi mandiri terhadap influencer dan brand. Ada 8 bentuk kampanye yang dilakukan pada masa Lebaran, yaitu pemasaran online, in-app exposure, e-event dan jumpa pers, media sosial dan KOL (Key Opinion Leader), fitur sosial, partnership, gamification dan engagement, dan pemasaran offline. Aktivasi media sosial dan influencer tetap menjadi kampanye utama yang dipilih Zalora untuk menggaungkan momen Lebaran ini. Kombinasi lebih dari 50 selebriti, influencer makro, mikro, dan hijab dipilih untuk memastikan Lebaran Zalora mendapatkan awareness yang seluas-luasnya. Zalora juga lebih mengedepankan influencer wanita, berhubung sebagian besar penjualan Zalora berasal dari kategori produk wanita.
TRANSFORMASI RITEL FESYEN MELALUI TEKNOLOGI & DATA Susi Hartanto
Jurnal Da Moda Vol 3 No 2 (2022): Jurnal Da Moda Mei 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v3i2.317

Abstract

Omnilytics is a technology and data-based fashion market insight provider that power decision making through a complete view of market demand, such as: 1) Competitor benchmarking, 2) Trend performance, 3) Ageing analysis, 4) Calendar, and 5) Visual Merchandising. This article is written using descriptive analysis method, with support of internal data of Omnilytics and several literature studies. The aim of this article is to provide insights on how Omnilytics works, and its functions for fashion industry players and academics, especially for those who have not understood the use of big data and its concrete benefits. Key words : retail, fashion, data, technology Omnilytics adalah sebuah platform intelegen pasar ritel fesyen yang memberikan informasi menyeluruh menggunakan data dan teknologi seperti: 1) Tolok ukur terhadap kompetitor, 2) Performa tren, 3) Analisa produk berumur, 4) Kalendar, dan 5) Visual merchandising. Artikel ini disusun menggunakan metode analisis deskriptif dari data internal Omnilytics dan studi literatur. Artikel ini bertujuan memberikan paparan mengenai cara kerja Omnilytics dan manfaatnya secara ringkas bagi para pelaku di industri fesyen dan akademisi, terutama bagi yang belum mengenal penggunaan big data dan manfaatnya secara konkrit. Kata Kunci: fesyen, ritel, data, teknologi
PEMBARUAN UI/UX ZALORA UNTUK PENINGKATAN PENGALAMAN MARKETPLACE SELLER & CUSTOMER Susi Hartanto
Jurnal Da Moda Vol 4 No 1 (2022): Jurnal Da Moda Oktober 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v4i1.414

Abstract

To improve the shopping experience for customers, and provide better selling experience services for marketplace sellers, as of 2021-2022, Zalora updated the UI/UX on the Zalora platform and seller center. There are 8 additional features that are considered to help sellers and customers interact better: 1) Seller Rating Information; 2) There are new payment methods, especially pay later; 3) Payment method improvement; 4) Account verification via email and cellphone number; 5) Address input via geocoding; 6) Voucher in PDV; 7) Zalora Interactive Store; 8) Loyalty Programs; and 9) Z-Live. Key words : UI, UX, Zalora, Marketplace, Seller, Customer Untuk meningkatkan pengalaman berbelanja bagi pelanggan, dan memberikan servis pengalaman berjualan yang lebih baik bagi penjual marketplace, per 2021-2022, Zalora memperbarui UI/UX pada platform Zalora dan seller center. Adapun 8 fitur tambahan yang dinilai membantu para penjual dan pelanggan berinteraksi lebih baik: 1) Informasi Rating Penjual; 2) Ada metode pembayaran baru, terutama paylater; 3) Perbaikan Metode Pembayaran; 4) Verifikasi akun via email dan nomor hp; 5) Input alamat melalui geokoding; 6) Voucher in PDV; 7) Zalora Interactive Store; 8) Program Loyalti; dan 9) Z-Live. Kata Kunci: UI, UX, Zalora, Marketplace, penjual, pelanggan
PERKEMBANGAN OMNICHANNEL BRAND FESYEN DI INDONESIA Susi Hartanto
Jurnal Da Moda Vol 5 No 1 (2023): Jurnal Da Moda Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v5i1.545

Abstract

Current fashion customers have been shopping through various channels, thus requiring strategies and integration between channels, both online and offline. Several brands, including Uniqlo, H&M, Pomelo, Love Bonito, Blibli, and Bata, are highlighted as case studies in this article. The article was compiled using a qualitative descriptive analysis method based on personal studies of various journals and leading fashion retailers or brands that offer omnichannel services in Indonesia. The hope is that this article can provide insights into the omnichannel strategies of leading fashion brands, so that adaptations or innovations can be considered by other fashion brands. Key words : fashion, omnichannel, brand, Indonesia
Co-Authors Aditya Cipta Sugandha Christine Natalia Injo Erlyn Yulita Wiryanto Kezia Natalie Sutanto Michae Limahelu Rafael Trihardy Tanu Rudyanto Yohana Yohana