Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Studi Inovasi
Magister Kalijaga
Universitas Islam Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penerapan Analytical Hierarchy Proccess, Clustering, dan AR-MBA sebagai Solusi Strategi Pemasaran Pada Toko Swalayan X Magister Kalijaga
Jurnal Studi Inovasi Vol. 1 No. 4 (2021): Jurnal Studi Inovasi
Publisher : Inovbook

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.262 KB) | DOI: 10.52000/jsi.v1i4.63

Abstract

People in every area are now spoiled by the presence of various shopping centers. The location of shopping places which are currently close to each other makes an advantage for the community because they can freely choose which shopping area to go to. The purpose of this research is to create a marketing strategy that is carried out using decision analysis and data mining (AKDM). In addition to knowing the level of overall sales and product sales, decision analysis and data mining are also used to determine the pattern of purchasing goods by consumers. So that a strategy can be designed to attract customers and win the market. The methods used in this study are AHP, Clustering, and AR-MBA. It is known based on data processing that the products that are often purchased are chitato, taro, etc. The type of drink is cocacola, fanta, yakult, etc. In addition, there were 4 patterns of customer purchases (Dept. 6 and Dept. 2, Dept. 9 and Dept. 4, Dept. 9 and Dept. 2, Dept. 7 and Dept. 2). The strategy that can be applied by considering the results of data processing is to promote the mix between products.
Co-Authors