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All Journal Business Management Journal Program Studi Manajemen Jurnal Informatika dan Sistem Informasi
Danny Santoso
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Business Management Journal Program Studi Manajemen

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MENGIDENTIFIKASI OPINION LEADERS DALAM MENENTUKAN PILIHAN TERHADAP SUATU PERGURUAN TINGGI Howard S. Giam; Danny Santoso
Business Management Journal Vol 7, No 1 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5763.471 KB) | DOI: 10.30813/bmj.v7i1.696

Abstract

The topic of this article is about buying decision. There are many issues that can be discussed in buying decision, such as stages of buying decision process, factors that inluence buying decision, and opinion leaders who persuade in making a buying decision. However, the article only focuses on the opinion leaders, especially in choosing a higher education. It explores the influencers of high school students in taking up a higher education as a place to study, both from quantitative and qualitative perspectives.  Key Words: Buying decision, opinion leader.
Co-Authors Giam, Howard Sarmento Tria Wiradinata