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All Journal Journal of Business and Applied Management Jurnal Akuntansi Bisnis Business Management Journal Program Studi Manajemen Jurnal Hospitality dan Pariwisata

Giam, Howard Sarmento

Universitas Bunda Mulia

Author-ID : 1108488

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Articles

Pengaruh Komitmen dan Kepuasan Kerja terhadap Loyalitas untuk Meningkatkan Kinerja Guru Ignatius Sigit Rinta Padmaka; Chandra Wibowo Widhianto; Howard Sarmento Giam
Journal of Business & Applied Management Vol 15, No 1 (2022): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v15i1.3325

Kinerja karyawan yang baik merupakan bagian terpenting dalam tercapainya target dari institusi. Tujuan dari penelitian ini untuk menjelaskan dan mengetahui hubungan antara pengaruh komitmen dan kepuasan kerja yang dimediasi loyalitas terhadap kinerja karyawan yang dalam hal ini adalah Guru (Studi Empiris pada Guru Jenjang Sekolah Menengah Kejuruan di Perkumpulan Strada).Penelitian ini menggunakan pendekatan kuantitatif pada karyawan dalam hal ini Guru jenjang Sekolah Menengah Kejuruan, dimana populasi sama dengan sampel pada penelitian ini yaitu sebanyak 120 karyawan dalam hal ini Guru. Penelitian ini menggunakan analisis statistik model persamaan struktural dan alat analisis yang digunakan adalah Smart PLS 3.0. Hasil dari penelitian ini memperlihatkan bahwa hubungan Komitmen berpengaruh positif dan signifikan terhadap Kinerja, Kepuasan Kerja berpengaruh positif dan signifikan terhadap Kinerja, Komitmen berpengaruh positif dan signifikan terhadap Loyalitas, Kepuasan Kerja berpengaruh positif dan signifikan terhadap Loyalitas, Komitmen yang dimediasi Loyalitas berpengaruh positif dan signifikan terhadap Kinerja. Kepuasan Kerja yang dimediasi Loyalitas berpengaruh positif dan signifikan terhadap Kinerja, Loyalitas berpengaruh positif dan signifikan terhadap Kinerja Karyawan dalam hal ini Guru

PENGARUH UKURAN PERUSAHAAN, LEVERAGE DAN TIPE INDUSTRI TERHADAP CORPORATE INFORMATION TRANSPARENCY ON THE INTERNET (e-CTI) PERUSAHAAN LQ45 Howard Sarmento Giam; Ririn Breliastiti
Jurnal Akuntansi Bisnis Vol 8, No 2 (2015): Jurnal Akuntansi Bisnis
Publisher : Universitas Bunda Mulia

Science and technology is growing in line with the development of business and economics. The development of the Internet as a means to disseminate information about the company has created a form of communication between the company and its stakeholders. The company as a provider of financial data will reach a wider user when using the website.The fact that there are not all companies provide a website to inform the company to stakeholders led to the need for this research. The purpose of this study was to obtain empirical evidence about the factors that affect the company's disclosure of information via the Internet (website).Research conducted on 45 companies in the Indonesia Stock Exchange whose shares are listed in the LQ45. Hypothesis testing is done through either partial or simultaneously regression.Results of the study provide empirical evidence that the characteristics of the company consisting of firm size (SIZE), leverage (LEV) and type of industry (IND) simultaneously does not affect the e-CTI. However, for the partial test for this type of industry (IND) proved to yield significant results. That is, for companies that are in LQ45, type of industry influence on Internet-based information disclosure or use of the website. This proves that the company in a particular industry will reveal more information than other types of industries. Keywords: e-CTI, transparency, information.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN DAN NIATAN LOYALITAS PADA PEMONDOKAN MAHASISWA PERGURUAN TINGGI X Howard S. Giam; Fahrul Riza
Business Management Journal Vol 11, No 1 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

Homestay or dormitory is one of primary needs student who studied far from their home town. This demand for home stay have been responding by residents around the campus by promote an empty space or room at their home to be rent. As one of strategy to expand the quality of service and generate a new income channel, campus or university have been also providing homestay for their student which used to call dormitory and it’s managed by professional management building. A tight competitiveness in this business have made the management building need to explore what factors will cause increase satisfaction and loyalty from dormitory’s tenant. This paper investigated impact of quality product and quality service to loyalty intention with satisfaction as a moderating variable among 102 tenants of student dormitory from University X. The findings was product quality wasn’t affect the satisfaction and loyalty intention, meanwhile service quality was significant at α 1%. Implication of these findings management building dormitory from University X must improve their service quality to attain loyality from tenants. Keywords: Service Quality, Product Quality, Loyalty Intention, Satisfaction

ANALISIS TINGKAT KEPUASAN PENGGUNA JASA LAYANAN ASRAMA MAHASISWA X Howard S. Giam; Fahrul Riza
Business Management Journal Vol 11, No 2 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

The measurement of consumer’s satisfaction level can be assigned by comparing the important level of factor with the satisfaction of the attribute. The aim of this study to compare the important and satisfaction of attribute from the tenant’s dormitory X. Population of this study are the students who become a tenant of dormitory. Samples of 105 tenants were choosen by non probability sampling technique. Result showed that primary factor in evaluating the service quality are maintain cleanliness at the public space (q1), tables and chairs neatly organized at the public space (q2) and the capability of building management staff keep the good atmosphere for rest and study. These three factor as a primary considerations and being attraction for the tenants.Keywords: Service Quality, Consumer Satisfaction, Importance Factors

ANALISIS TINGKAT PENGARUH ELEVATOR SPEECH-OFFICIAL MOVIE TRAILER DAN BRAND AWARENESS RUMAH PRODUKSI (PH) TERHADAP KEPUTUSAN PEMBELIAN MOVIEGOERS (STUDI KASUS : FILM MAN OF STEEL – WARNER BROS PICTURES DAN IRON MAN 3 – WALT DISNEY STUDIO MOTION PICTURES Michael Christian; Howard Sarmento Giam; Amelia Suryani
Business Management Journal Vol 9, No 2 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

For almost all sales men, the strategy of time becomes the main key of selling effectiveness. Having appointment in a product’s presentation is oftenly measured by a very short times to deliver. In many cases, delivering the detail of products must be done at a sudden spot and extremely short time where he/she does not imagine before. This needs skill of designing the points of products and how to execute well in order to get the best memorable experience. Entertainment industry especially movie has a very unique on its competition. The development of technology totally delivers big change on how to produce a good film. In recent years, the capability of actor or actress is not the main consideration. We can find many brilliant of them have contributed playing the script however it’s not in line with the moviegers’ responses or the revenue itself. The interest of moviegoers on film sometimes can be seen by various factors. Sound effect, animation technology, pictures editing, original soundtrack, trailers, towards to the name of production house, are numbers of x-factors affecting the moviegoers.This paper intends to describe how the elevator speech-official movie trailer affects the moviegoers. Further this paper also intends to describe how the big production house affects the moviegoers. The analysis is measured by the regression which comes from one hundred respondent involved. The instrument used to collect data is by questionnaire. Most of respondents have the same response that almost all of the indicators have big effects for them. Keywords- Elevator Speech, Brand Awareness, Buying Decision

MENGIDENTIFIKASI OPINION LEADERS DALAM MENENTUKAN PILIHAN TERHADAP SUATU PERGURUAN TINGGI Howard S. Giam; Danny Santoso
Business Management Journal Vol 7, No 1 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

The topic of this article is about buying decision. There are many issues that can be discussed in buying decision, such as stages of buying decision process, factors that inluence buying decision, and opinion leaders who persuade in making a buying decision. However, the article only focuses on the opinion leaders, especially in choosing a higher education. It explores the influencers of high school students in taking up a higher education as a place to study, both from quantitative and qualitative perspectives. Key Words: Buying decision, opinion leader.

Impact of Electronic Word of Mouth Social Media on the Decision to Choose Nusa Penida as a Tourist Destination with Mediated e-Trust Howard S. Giam; Yenli Megawati
Jurnal Hospitality dan Pariwisata Vol 5, No 1 (2019): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

ABSTRACTBased on data published by the Badan Pusat Statistik (BPS), it shows that the popularity of Indonesian tourism is increasing and making Indonesian tourism one of the country's main income sectors. One of the tourist destinations that has been increasing lately, which can be seen from the increasing number of tourist visits, is Nusa Penida in Klungkung Regency, Bali. The lack of infrastructure does not seem to reduce the number of tourist visits to Nusa Penida. This is inseparable from the government's efforts in promoting Nusa Penida and also the widespread information about this tourist destination on social media. For this reason, this study seeks to find out the influence of social media electronic word of mouth (e-WOM) on the decision to choose a tourist destination by taking a case study in Nusa Penida, Indonesia by using the e-Trust variable as a mediating variable. Data collection in this study was conducted through a survey using a questionnaire. The number of respondents for this study was 50 respondents, of which respondents were tourists who had social media and had visited Nusa Penida. Data analysis in this study used regression analysis which was processed using SPSS by testing it first for validity, reliability and classic assumption tests.Key words: e-WOM, e-Trust, Purchase Decision, Tourist Destination, Nusa Penida, Sosial Media

Co-Authors Amelia Suryani Breliastiti, Ririn Christian, Michael Danny Santoso Fahrul Riza Ignatius Sigit Rinta Padmaka Megawati, Yenli Widhianto, Chandra Wibowo

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