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Ronnie Resdianto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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BRAND SEBAGAI KEKUATAN PERUSAHAAN DALAM PERSAINGAN GLOBAL Yussy Santoso; Ronnie Resdianto
Business Management Journal Vol 3, No 2 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5832.787 KB) | DOI: 10.30813/bmj.v3i2.342

Abstract

AbstrakMany industries grow fast before and after globalization. In this period, the company must think about production, financing, operation, human resource management, and marketing. It is important to market their products or services unto customers. Marketing mix includes product, price, place, and promotion. One aspect of product mix is brand. Brand is one aspect for company strength in global competitiveness. In this time, brand explains about : Positioning-Differentiate-Brand Theory, Brand Communication, Brand Equity, Strategy Brand Management.Kata KunciBrand, Global Competitiveness, Brand Communication, Brand Equity
Co-Authors Yussy Santoso