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L Sukardi
Universitas Mataram
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN JAMUR TIRAM DI KOTA MATARAM Ulfa Nuraini; L Sukardi; Efendy Efendy
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 31 No 1 (2021): Jurnal Agroteksos April 2021
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.786 KB) | DOI: 10.29303/agroteksos.v31i1.649

Abstract

Penelitian ini bertujuan untuk: (1) Mengetahui saluran pemasaran jamur tiram di Kota Mataram; (2) Mengetahui faktor internal dan eksternal usaha pemasaran jamur tiram di Kota Mataram; (3) Mengetahui strategi pemasaran jamur tiram di Kota Mataram. Penelitian ini menggunakan metode deskriptif. Penentuan daerah sampel dilakukan dengan metode purposive sampling. Jumlah responden ditentukan secara sensus sebanyak 19 orang petani jamur tiram. Teknik dan cara yang digunakan dalam pengumpulan data dalam penelitian ini yaitu teknik survey dan alat analisis yang digunakan adalah Analisis SWOT. Hasil penelitian menunjukkan bahwa; Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran jamur tiram di Kota Mataram ada dua saluran. Saluran I: Produsen - Konsumen Akhir dengan harga jual Rp 22.500 /kg. Saluran II: Produsen - Pedagang Pengecer - Konsumen Akhir dengan harga jual Rp 27.500/kg; (2) Dari hasil analisis SWOT diketahui faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) usaha jamur tiram di Kota Mataram. Kekuatannya adalah: Kualitas jamur tiram yang baik, Besarnya modal yang terjangkau, Penetapan harga yang kompetitif, Mempertahankan pelanggan. Kelemahannya adalah: Masih kurangnya kegiatan promosi, Kurang adanya sistem pemasaran, Proses produksi masih menggunakan teknologi sederhana. Peluangnya adalah: Pangsa pasar jamur tiram yang masih luas, Jamur tiram dapat diolah menjadi produk turunan, Intervensi pemerintah. Ancamannya adalah: Adanya persaingan antara pembudidaya jamur tiram, Pengaruh pergantian musim/cuaca; (3) Strategi pemasaran yang dapat dilakukan oleh petani jamur adalah pertumbuhan agresif (growth oriented strategy) yaitu dengan memperluas pangsa, dan melalui peningkatkan nilai tambah dengan melakukan pengolahan produk dari jamur tiram segar.
ANALISIS NILAI TAMBAH PRODUK AGROINDUSTRI PERMEN SUSU DI KECAMATAN MOYO UTARA KABUPATEN SUMBAWA Try Wasjud Waqtarib; Taslim Sjah; L Sukardi
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 30 No 2 (2020): Jurnal Agroteksos Agustus 2020
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.652 KB) | DOI: 10.29303/agroteksos.v30i2.560

Abstract

ABSTRACT The objectives of this study are (1) To analyze the added value of a Milk Candy agroindustry business in North Moyo District, Sumbawa Regency (2) To analyze how much profit the Milk Candy agroindustry business is in the North Moyo District Sumbawa Regency (3) To identify the obstacles faced by the agroindustry business Milk Candy in North Moyo District, Sumbawa Regency. The method used in this research is descriptive method which is a method that aims to solve problems that occur at the present time by collecting data, compiling data, analyzing data and then drawing conclusions. The unit of analysis in this research is the milk candy agro-industry in North Moyo District, Sumbawa Regency. This research was conducted in North Moyo District, Sumbawa Regency. North Moyo Subdistrict consists of 6 villages namely, Baru Tahan Village, Kukin Village, Penyaring Village, Pungkit Village, Sebewe Village and Songkar Village. Of the six villages, the Filter Village was designated as a research sample area (purposive sampling) based on the consideration that there was a milk candy agroindustry in the Filter Village, North Moyo District, Sumbawa Regency. Respondents in the study were conducted in a census meaning that all existing and still active agro-industry entrepreneurs in the Filter Village of North Moyo District were used as respondents. Analysis of the data used in this study includes: Value Added Analysis, Profit Analysis, and Obstacle Analysis using descriptive methods. The results of this study indicate that the average value added obtained by milk candy agroindustry respondents in North Moyo Subdistrict, Sumbawa Regency is Rp. 16,445 / liter with an added value ratio of 41.52%. The average profit on the milk candy agro-industry in North Moyo District, Sumbawa Regency is Rp 225,984 / Production process or Rp 5,875,508 / month. Obstacles faced by milk candy agro-industry entrepreneurs in North Moyo Subdistrict, Sumbawa Regency include: (1) continuity of raw material availability (2) limited marketing reach of milk candy production. For fresh cow dairy entrepreneurs who want to get the maximum profit, it is recommended that the availability of raw milk candy agro-industry raw materials is sufficiently available to meet the needs of milk candy entrepreneurs.
Co-Authors Efendy Efendy Taslim Sjah Try Wasjud Waqtarib Ulfa Nuraini