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Novi Andayani
Universitas Indonesia
Languange, Linguistic, Communication & Media Social Sciences

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The Attraction Messages of Drama Movie Through FGD in Indonesia Novi Andayani; Rd. Nia Kania Kurniawati; Heny Hayat
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 1 Issue 1, April 2019
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.306 KB) | DOI: 10.31506/jsc.v1i1.7766

Abstract

Tabula Rasa is a food theme story, which comes people's daily life. This movie is a story about Hans' life, a guy from Papua, with Mak, Natsir, and Parmanto from Padang, West Sumatera. A story about humanity and helping each other can be implemented in our life without seeing skin color, ethnic, and religious differences. This thesis uses message theory and message appeals theory with descriptive qualitative research and a Focus Group Discussion method as data collection. Researcher has found some messages containing rational, emotional, fear (threat), humor, reward, and motive appeals.Tabula Rasa adalah cerita tema makanan, yang datang kehidupan sehari-hari orang. Film ini adalah kisah tentang kehidupan Hans, seorang lelaki dari Papua, bersama Mak, Natsir, dan Parmanto dari Padang, Sumatera Barat. Sebuah kisah tentang kemanusiaan dan saling membantu dapat diimplementasikan dalam hidup kita tanpa melihat perbedaan warna kulit, etnis, dan agama. Tesis ini menggunakan teori pesan dan teori daya tarik pesan dengan penelitian kualitatif deskriptif dan metode Diskusi Kelompok Terfokus sebagai pengumpulan data. Peneliti telah menemukan beberapa pesan yang mengandung alasan rasional, emosional, ketakutan (ancaman), humor, hadiah, dan motif.
PROTAGONIST SURVIVOR IN TELEVISION DRAMA SCENE Novi Andayani; Zulfahmi Yasir Yunan
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 2 Issue 1, April 2020
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.16 KB) | DOI: 10.31506/jsc.v2i1.7872

Abstract

This research discusses about message meaning of breast cancer in Korean Drama called Jealousy Incarnate. The concept is taken because breast cancer in men is still considered taboo in the society. Author uses Charles Sanders Peirce’s Semiotic Theory to analyze the meaning of messages in the South Korean television drama Jealousy Incarnate. The method use for this research is qualitative method. Author took data from SBS television drama, that is Wednesday and Thursday slots titles Jealousy Incarnate which the authors took from sources of indoxxi.tube, textbooks, electronic articles and publications related to the television drama Jealousy Incarnate, breast cancer, and Charles Sanders Peirce’s Semiotic Theory. The results of the analysis of this study indicate that in the Korean television drama Jealousy Incarnate there are scenes that contain messages about the protagonist survivor breast cancer in men. The drama made people aware, especially men, to be more cautious against breast cancer.
Co-Authors Heny Hayat Rd. Nia Kania Kurniawati Zulfahmi Yasir Yunan