Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bina Bangsa Ekonomika
Putri Bintang Mutiara
Sekolah Tinggi Ekonomi Media Citra Nusantara
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS MATRIKS IFAS DAN EFAS PT UNILEVER TBK PADA PANDEMIK COVID-19 Putri Bintang Mutiara
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.308 KB) | DOI: 10.46306/jbbe.v14i2.90

Abstract

During this pandemic, PT. Unilever Tbk has not experienced a significant decline in sales, because managers have prepared a good sales strategy. This research aims to look at the strategy of PT. Unilever Tbk by analyzing internal factors and external factors using SWOT analysis and MATRIS EFAS and IFAS. This research uses secondary data methods, namely data obtained by collecting written data sources or documents from existing journals and various other internet sources that are accurate. The results of this study show that based on the IFAS matrix shows a score of  1,102, which means PT. Unilever Tbk can control its internal factors well in utilizing existing strengths and overcoming weaknesses in the company.  Based on the EFAS matrix shows a score of 0.11.
Co-Authors