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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Bina Bangsa Ekonomika
Dewi Utari
Universitas Islam Negeri Raden Intan Lampung
Economics, Econometrics & Finance Social Sciences

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INDUSTRI HALAL BERKONTRIBUSI TERHADAP PERTUMBUHAN EKONOMI DI ERA PANDEMI COVID-19: PELUANG DAN TANTANGAN Dewi Utari; Muhammad Iqbal Fasa; Suharto Suharto
Jurnal Bina Bangsa Ekonomika Vol. 15 No. 1 (2022): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v15i1.119

Abstract

This study focuses on analyzing how the halal industry affects economic growth in the Covid-19 pandemic era. This study also identifies opportunities as well as challenges in its development. The method used in this study is a descriptive qualitative approach with library research. This study finds that the halal industry has a major role in the development of economic growth, as evidenced by the halal industry has contributed USD 3.8 billion to Gross Domestic Product (GDP) and investment of USD 1 billion from foreign investors in 2019. The halal industry also has opportunities in various sectors, namely halal food and beverages, halal tourism, halal fashion, halal cosmetics, halal media and recreation, halal pharmacy and halal finance. However, Indonesia must face various challenges, namely, challenges from the government, organizations, development, existing resources, and challenges that come from the community/consumers
Pengaruh Islamic Branding Dalam Pemasaran Produk Kepada Konsumen Muslim Dewi Utari; Muhammad Iqbal Fasa; Suharto Suharto
Tirtayasa Ekonomika Vol 17, No 2 (2022)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v17i2.13604

Abstract

Penelitian ini memfokuskan untuk menganalisis bagaimana industri halal terhadap pertumbuhan ekonomi di era pandemi Covid-19. Kajian ini juga mengidentifikasi peluang sekaligus tantangan dalam pengembangannya. Metode yang digunakan dalam penelitian ini adalah metode pendekatan kualitatif deskriptif dengan penelitian kepustakaan (library research). Dalam penelitian ini menemukan bahwa industri halal memiliki peran yang besar dalam perkembangan  pertumbuhan ekonomi yakni dibuktikan dengan industri halal telah menyumbang 3,8 miliar USD terhadap Produk Domestik Bruto (PDB) dan investasi 1 miliar USD dari investor asing ditahun 2019. Industri halal juga memiliki peluang di berbagai sektor, yakni makanan dan minuman halal, wisata halal, fashion halal, kosmetik halal, media dan rekreasi halal, farmasi halal dan keuangan halal. Namun, Indonesia harus menghadapi berbagai tantangan yakni, tantangan dari pemerintah, organisasi, pembangunan, sumber daya yang ada, serta tantangan yang datang dari masyarakat/konsumen.
Co-Authors Muhammad Iqbal Fasa Suharto