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All Journal Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE
Dicky Apdillah
Fakultas Hukum, Universitas Asahan
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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WORD OF MOUTH RELATIONSHIP ANALYSIS ON PURCHASE INTENTION AND ITS IMPACT ON PURCHASE DECISIONS Dicky Apdillah; Riyan Fiqri Hidayat; Chairanda Al Azmi; Ahmad Zuwandana
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 3 (2022): APRIL 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.571 KB) | DOI: 10.55047/cashflow.v1i3.171

Abstract

This study aims to analyze the relationship of Word of Mouth in Purchase Intention toward Purchase Decision. This study is a quantitative study using SEM PLS. The sample in this study was 100 respondents to consumers of Alfamart Kramat Pulo 2 with a non-probability sampling technique, namely a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The data the analyzed using validity test and hypothesis test to obtain the result. The finding reveals that by empirical analysis, word of mouth has a statistically significant positive impact on purchasing interest, such that as word of mouth improves, so does purchasing intention. Meanwhile, in empirical evidence, purchasing intention has a positive and significant impact on purchasing decisions, such that if the purchasing interest in a product becomes increasingly attached to the minds of customers, the likelihood of making a purchase increases. Furthermore, according to empirical research, word of mouth has a positive and statistically significant impact on purchasing decisions.
THE ROLE OF PARENTS IN EDUCATING CHILDREN IN THE DIGITAL AGE Dicky Apdillah; Cici Rahma Alia Simanjuntak; Celly Naomi Sarah Br Napitupulu; Deviana Dewi Sirait; Juliana Mangunsong
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 1 No. 3 (2022): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v1i3.168

Abstract

Technological advancements are becoming increasingly pervasive in daily life. Children develop at a rapid pace as technology advances, from televisions to computers, smartphones, and digital tablet devices equipped with a variety of applications. Today's children, called by “Generation Alpha," are markedly different from prior generations. They spend the most of their time interacting with digital technologies. Because technology pervades both parents' and children's lives, there is concern over its negative impact on very young children's cognitive, motor, and social development. According to research, parents play the most critical role in establishing a child-friendly atmosphere. The schedule that parents follow with their children is designed to meet the child's physical and psychological needs. Additionally, this pattern can be implemented through socialization of societal norms, allowing youngsters to live in harmony with their environment. As a matter of fact, parents must be capable of educating and guiding children in the ethical and positive use of digital media.
Co-Authors Ahmad Zuwandana Celly Naomi Sarah Br Napitupulu Chairanda Al Azmi Cici Rahma Alia Simanjuntak Deviana Dewi Sirait Juliana Mangunsong Riyan Fiqri Hidayat