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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen
Laila Zulhijja
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Decision Sciences, Operations Research & Management Education

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PENGARUH PEALTIHAN DAN PENGEMBANGAN SDM TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN KINERJA PEGAWAI PADA DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN KEDIRI Zulhijja, Laila; Azzuhri, Misbahuddin
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.429 KB)

Abstract

Penelitian ini bertujuan untuk memperoleh bukti empiris tentang pengaruh  pelatihan dan pengembangan terhadap Organizational Citizenship Behavior dan kinerja pada Dinas Kebudayaan dan Pariwisata Kabupaten Kediri.  Populasi dari penelitian ini adalah semua pegawai pada Dinas Kebudayaan dan Pariwisata Kabupaten Kediri. Total sampel penelitian adalah 35 orang. Metode pengumpulan data menggunakan metode survey dan analisis data menggunakan analisis jalur atau path analysis. Hasil dari penelitian ini menunjukkan bahwa: (1) Pelatihan berpengaruh signifikan terhadap Organizational Citizenship Behavior, (2) Pengembangan berpengaruh signifikan terhadap Organizational Citizenship Behavior, (3) Pelatihan berpengaruh signifikan terhadap kinerja, (4) Pengembangan berpengaruh signifikan terhadap kinerja, (5) Organizational Citizenship Behavior berpengaruh signifikan terhadap kinerja, (6) Pelatihan memiliki pengaruh tidak langsung terhadap kinerja melalui Organizational Citizenship Behavior, (7) Pengembangan memiliki pengaruh  tidak langsung terhadap kinerja melalui Organizational Citizenship Behavior. Kata kunci: Pelatihan, Pengembangan, Organizational Citizenship Behavior (OCB), Kinerja
CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR Zulhijja, Laila; Surachman, Surachman; Sunaryo, Sunaryo
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.19

Abstract

This research aimed to identify the effects of customer satisfaction role as mediation of price and service quality to the brand switching on customers of Balqis Spa in Kediri. The research design was explanatory research. The total sample was about 130 respondents through the non-probability sampling method. The method of data collection was a questionnaire. In contrast, the data analysis methods in this research were descriptive analysis and inferential analysis through Partial Least Square (PLS) by exerting the Smart PLS 3.0 version, which aimed to examine the effects simultaneously and the partial effects among variables. The research findings show that the price directly affects the service quality and could directly and significantly affect brand switching. Customer satisfaction could fully mediate the relationship between price and brand switching. Moreover, customer satisfaction could partially mediate between the quality and brand switching for customers of Balqis Spa in Kediri. The future researcher can consider other variables outside the object in this study to increase the accuracy of the model that will be formed.
Co-Authors Misbahuddin Azzuhri Sunaryo Sunaryo Surachman Surachman