Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Prosiding Seminar Nasional Multidisiplin
Zulkifli -
Program studi Teknik Informatika STMIK Teknokrat Bandar Lampung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH POLITICAL MARKETING MIX TERHADAP KEPUTUSAN MEMILIH PARTAI GERINDRA DI KOTA SEMARANG Zulkifli -; Joko Santoso
Prosiding Seminar Nasional Multidisiplin Vol 1 (2018): Volume 1 Tahun 2018
Publisher : KH. A. Wahab Hasbullah University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the effect of the marketing mix (marketing mix) against the decision of choosing the party Gerindra in Semarang. This study uses as many as 108 respondents. Methods of analysis of this study using multiple linear regression, test the accuracy of measuring instruments used to test the validity, whereas to measure the extent to which the results of a measurement can be trusted, used the reliability test. In the classic assumption test, regression model multicoloniarity free, does not occur heteroskedastisitas, berditribusi normal and free from autocorrelation. Diproleh research results that the marketing mix (marketing mix) Positive Impact on the decision to choose, other results showed that the most influential variable in this study is the promotion while the most influential variable is the people. Keywords: Marketing Mix, Decision Choosing.
Co-Authors I Gusti Ngurah Antaryama