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All Journal Jurnal Representamen Jurnal Media dan Komunikasi Indonesia
Aaron Reghanada Prasetyawibowo
Mahasiswa Program Studi Ilmu Komunikasi, FISIP, Universitas Udayana Universitas Udayana
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Redaksi Catch Me Up! Dalam Menghadapi Persaingan Industri Media Online Aaron Reghanada Prasetyawibowo; Ni Made Ras Amanda Gelgel; I Gusti Agung Alit Suryawati
Jurnal Media dan Komunikasi Indonesia Vol 2, No 2 (2021): September
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.67944

Abstract

Catch Me Up! is a pioneering online media that has innovation through daily newsletters. In addition, the language features brought by Catch Me Up! using everyday Indonesian which is used by many millennial generations. This study aims to determine how the implementation of the Catch Me Up! in the face of competition in the online media industry. This research is reviewed based on the application of media management and editorial strategies used using 4 management functions of George R Terry with implementation of actuating process from Tommy Suprapto. To describe it, this research uses qualitative research methods. Primary data was obtained based on the results of in-depth interviews with 2 key-informants, while secondary data was obtained from the study of literature. The results of this study show the editorial strategy of Catch Me Up! included in the implementation stage. Analysis of the functions of planning, organizing, actuating and controlling shows Catch Me Up! has an editorial strategy in facing the online media industry competition, namely by making a daily newsletter using everyday language that is easily understood by the public. Everything is done through editorial management so that the quality of the content produced is in accordance with the standards.
Strategi Akomodasi Komunikasi Bisnis Jasa Pada Pelanggan Multikultural dalam Proses Membanguin Kenyamanan Pelanggan: Studi Kasus Barbershop Terthecut Yogyakarta Yudhiarta, I Made Boby; Prasetyawibowo, Aaron Reghanada; Irwansyah, Irwansyah
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

This study aims to analyze communication accommodation strategies employed by barbers in fostering customer comfort within a multicultural service context. While Communication Accommodation Theory (CAT) has been widely applied in formal communication settings, its application in interpersonal service interactions involving direct contact and cultural diversity remains underexplored. This study adopts a qualitative approach, utilizing in-depth interviews, literature review, and documentation. Informants were selected through purposive sampling, involving barbers from three branches of Terthecut Barbershop Yogyakarta (Demangan, Palagan, and Condong Catur) as well as customers from outside the region. The findings reveal that barbers employ accommodation strategies situationally through convergence, divergence, and particularly maintenance, based on a process of quick screening of customers’ characteristics, communication preferences, and emotional states. Maintenance strategies, such as the consistent use of Indonesian as a standard greeting and standardized service gestures, play a crucial role in maintaining interactional stability and professionalism in multicultural encounters. These findings suggest that communication accommodation in service settings operates as a dynamic and adaptive process, extending beyond identity alignment toward the management of interpersonal dynamics. This study contributes to the extension of CAT within service contexts and highlights the role of communication in shaping customers’ affective comfort.   Keywords: Communication accommodation theory, Multicultural customer, Customer comfort, Business services.
Co-Authors I Gusti Agung Alit Suryawati Irwansyah Irwansyah Ni Made Ras Amanda Gelgel Yudhiarta, I Made Boby