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All Journal JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Trending: Jurnal Manajemen dan Ekonomi
Lilis Karnita Soleha
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Analisa Studi Kelayakan Bisnis Yorigo Kohi Coffee shop Bandung Ira Rachmawati Arsyady; Lilis Karnita Soleha
Jurnal Ilmiah Teknologi Infomasi Terapan Vol. 10 No. 2 (2024)
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/jitter.vol10.iss2.2024.1857

Abstract

The purpose of this research is to analyze whether Yorigo Kohi coffee shop can develop as expected by the owner, where this coffee shop is located in a residential area where there are no coffeeshops, there are rarely sellers, there are few offices. The menu sold by Yorigo Kohi Coffee shop tends to be like a coffee shop with cheap prices but with a contemporary touch, so that this coffee shop is quite busy being visited by young people who have just returned from school or college and workers who are just going to do assignments or have meetings. This research uses qualitative methods, where the data used comes from management, using literature studies, collecting information through several journals and sites on social media. The findings from this research are that, even though it has only been running for a few months, Yorigo Kohi Coffeeshop is quite promising to be developed The results of this research can also help develop theories about Micro, Small and Medium Enterprises (MSMEs) and entrepreneurship, especially for the coffee business, so that researchers can develop a framework for understanding small businesses. With practical implications, it can improve coffee shop businesses in identifying business opportunities, understanding customers, improving product and service quality, and can also help coffee shop owners in designing more effective marketing strategies. Keywords: Coffee, benefits of coffee, coffee shop business
Studi Kelayakan Bisnis Pendirian Usaha Ayam Bakar Halto (Halalan Thoyyiban) Abdul Mutolib; Lilis Karnita Soleha
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2922

Abstract

This study aims to analyze the viability of the establishment of a Halto baking chicken business from various aspects, including market, technical, management, finance, and the environment, the initiative offers a main menu of baking Chicken with a distinctive flavor that is processed using traditional recipes and highquality ingredients. At the same time to find out the validity study of business enterprise, this research belongs to the category of field research. (field investigation) The author uses a descriptive research approach, the main objective of this study is to determine whether the proposed business venture is said to be worth or to lose. The results of the research showed that the market demand for baked chicken in the target region is quite high, with consumer preference for authentic flavours and affordable prices. From a technical point of view, strategic location and adequate resources support efficient operations.
Co-Authors Abdul Mutolib Ira Rachmawati Arsyady