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All Journal Jurnal Ilmu Manajemen METHONOMIX
Etika Deliani
Fakultas Ekonomi dan Bisnis - Universitas Harapan Medan
Economics, Econometrics & Finance Social Sciences

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STRATEGI INOVASI DAN KINERJA INDUSTRI RUMAHAN DALAM MENINGKATKAN MINAT PEMBELIAN KONSUMEN DI PASAR SUKARAMAI MEDAN Arasy Ayu Setiamy; Etika Deliani
Jurnal Ilmu Manajemen METHONOMIX Jurnal Ilmu Manajemen METHONOMIX Vol. 2 No. 1 (2019)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

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Abstract

Human resources in organizations play an important role in shaping company's goals. One of the tasks of management is to develop human resources in a way so that humans can be integrated effectively into the various organizations needed by society. Buying interest is a mental statement of consumers that reflects the purchase plan of a product with a specific brand of knowledge about consumer buying potential for the product. It needs to be known by marketers to describe consumer behavior in the future. The research aims to examine the effect of innovation and home industry performance on buying interest in Suka Ramai Market Medan.
Co-Authors Arasy Ayu Setiamy