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All Journal Indenesian Journal of Tropical Biology Indenesian Journal of Tropical Biology
Erni Romansyah
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Environmental Science Health Professions Immunology & microbiology Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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Potential For Banana Agrotourism Development in Pakuan, Narmada, West Lombok, Indonesia: Potensi Pengembangan Agrowisata Pisang di Pakuan, Narmada, Lombok Barat, Indonesia Siska Cicilia; Erni Romansyah
Indonesian Journal of Tropical Biology Vol. 1 No. 3 (2025): December 2025
Publisher : Yayasan Siti Widhatul Faeha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65622/ijtb.v1i3.188

Abstract

Banana agrotourism in Pakuan Village, Narmada, West Lombok, serves as a strategic instrument for sustainable rural development by integrating agricultural potential with tourism experiences. This study aims to identify internal and external environmental factors to formulate comprehensive development strategies for banana-based agrotourism. Using a quantitative descriptive method with a case study approach, data were collected from 10 key respondents selected via purposive sampling and analyzed using IFE, EFE, IE, and SWOT matrices. Theoretically, this research enriches the discourse on community-based tourism by providing an empirical model for aligning local agricultural commodities with strategic management frameworks. The results indicate that the agrotourism development occupies a growth and build position, characterized by strong internal resource availability and favorable external opportunities despite infrastructural limitations. As a result, the study recommends an aggressive expansion strategy focused on diversifying processed banana products, upgrading tourism facilities through stakeholder partnerships, and intensifying digital marketing efforts
Potential For Banana Agrotourism Development in Pakuan, Narmada, West Lombok, Indonesia: Potensi Pengembangan Agrowisata Pisang di Pakuan, Narmada, Lombok Barat, Indonesia Siska Cicilia; Erni Romansyah
Indonesian Journal of Tropical Biology Vol. 1 No. 3 (2025): December 2025
Publisher : Yayasan Siti Widhatul Faeha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65622/ijtb.v1i3.188

Abstract

Banana agrotourism in Pakuan Village, Narmada, West Lombok, serves as a strategic instrument for sustainable rural development by integrating agricultural potential with tourism experiences. This study aims to identify internal and external environmental factors to formulate comprehensive development strategies for banana-based agrotourism. Using a quantitative descriptive method with a case study approach, data were collected from 10 key respondents selected via purposive sampling and analyzed using IFE, EFE, IE, and SWOT matrices. Theoretically, this research enriches the discourse on community-based tourism by providing an empirical model for aligning local agricultural commodities with strategic management frameworks. The results indicate that the agrotourism development occupies a growth and build position, characterized by strong internal resource availability and favorable external opportunities despite infrastructural limitations. As a result, the study recommends an aggressive expansion strategy focused on diversifying processed banana products, upgrading tourism facilities through stakeholder partnerships, and intensifying digital marketing efforts
Co-Authors Siska Cicilia