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All Journal Inter Komunika: Jurnal Komunikasi Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Muhammad Darwinsyah
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analisa Pengaruh Strategi Komunikasi CSR Melalui Media Sosial terhadap Reputasi Perusahaan (Studi Kasus pada Perusahaan Consumer Goods di Indonesia) Muhammad Darwinsyah
Inter Komunika Vol 3, No 1 (2018): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.579 KB) | DOI: 10.33376/ik.v3i1.43

Abstract

This study aims to analyze of effect of CSR communication strategy through social media to corporate reputation, especially consumer goods companies operating in Indonesia. The research method used is a combination of quantitative and qualitative methods. Quantitative method is done by analyzing the results of random distribution of questionnaires to 130 respondents. To strengthen the analysis, conducted in-depth interviews with relevant resource persons in several Consumer Goods companies in Indonesia. While qualitative methods to do the interview as well a review of the company's website and social media.The results of this study are almost all Consumer Goods companies in Indonesia using its website and social media to communicate their CSR program. The stronger the brand company and brand products from the company, the greater the amount of information being communicated.The results of this study indicate that CSR communication strategy through the company website and social media proved to affect the company's reputation. Suggestions for future research is to take samples of any other company in Indonesia, in addition to its Consumer Goods. Keywords:   Corporate Social Responsibility, CSR Communications, CSR website, social media CSR, corporate reputation.
Peran Penulis Naskah Dalam Pembuatan Program Feature Kuliner “Rasa Nusantara” Edisi Warung Mjs Annisa Cikal Kartika Putri Madya; Muhammad Darwinsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3710

Abstract

Abstract ­- Indonesia can be said to be a place rich in culinary delights because there are various types of cuisine in each region, both in the form of heavy meals and snacks. The progress of increasingly modern times has more or less influenced the decline in the popularity of several typical Indonesian foods. Television must develop more creativity in Indonesian culinary feature programs. Therefore, a culinary feature program entitled "Rasa Nusantara" Warung MJS edition was created. This feature program will provide information about unique culinary locations in the archipelago with an exploration of the themes of these places which are characteristic. This program is not only informative, but has the impact of inviting the audience to learn more about the variety of typical Indonesian foods. In this program, the creator of the work acts as a script writer, where his duties involve the ability to develop an idea into a script, create a treatment, create a list of questions for interviewing sources, and compose the script. The general benefits include adding to Indonesian culinary tourism shows, as well as providing alternative entertainment for viewers of this program. The creator of the work hopes that with this culinary feature program the younger generation will participate in preserving Indonesia's culinary riches. Keywords: program feature, culinary, scriptwriter
Peran Produser Dalam Pembuatan Program Feature Kuliner “Rasa Nusantara” Edisi Warung MJS Anggrid Putri Dewi; Muhammad Darwinsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3715

Abstract

With the decreasing popularity of typical Indonesian food, television must develop more creativity in Indonesian culinary feature programs, therefore the role of television media is needed which can present information about culinary with interesting concepts and also present a variety of dishes from various regions in Indonesia. The creator of the work created a culinary feature program that has a lot of information and is also a reference for unique and interesting places to eat or restaurants with the theme of typical Indonesian food as inspiration and is also suitable for generation Z to get to know and preserve the culinary riches of the archipelago. The creator created a culinary feature program "Rasa Nusantara" Edisi Warung MJS. In the work on this culinary feature program, the creator as Producer is tasked with overall responsibility for the implementation of this production relating to audio visuals and is involved in creating or packaging a program concept or idea chosen in Pre-Production, Production and Post-Production. The general benefits include adding to the impressions of Indonesian culinary tourism and providing alternative entertainment for viewers of this program. The hope is that this culinary feature work will present information about Indonesian culinary locations in Jakarta, namely a feature show that has the unique characteristics of a place that is attractive to Generation Z and that the audience will also have the opportunity to enjoy this culinary program as entertainment.
Co-Authors Anggrid Putri Dewi Annisa Cikal Kartika Putri Madya