Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis dan Kewirausahaan
Wendy Fernando
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta Wendy Fernando
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.414 KB) | DOI: 10.24912/jmbk.v2i1.4818

Abstract

This study aims to determine whether there is influence of Brand Awareness to Brand Reputation, to know whether there is influence of Service Quality to Brand Reputation, to know whether influence of Staff Behavior to Brand Reputation, to know whether there is influence of Self Congruence to Brand Reputation, and to know whether there is influence of Brand Identification to Brand Reputation, to know whether there is influence of Brand Association to Brand Reputation, to know whether there is influence of Brand Reputation to Brand Satisfaction, to know whether there is influence of Brand Satisfaction to Brand Trust, to know whether there is influence of Brand Trust to Brand Loyalty, The sample used is 600 respondents who become consumer companies with data analysis techniques that are multiple regression using AMOS program.
Co-Authors