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Santoni dan Mukti Rahardjo
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Economics, Econometrics & Finance Social Sciences

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Analisa Faktor-Faktor yang Mempengaruhi Kepuasan Dealer Terhadap Loyalitas Para Dealer PT. Dwi Putera Jaya Santoni dan Mukti Rahardjo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.321 KB) | DOI: 10.24912/jmbk.v3i6.6095

Abstract

The purpose of this study is to find out 1) whether there is an effect of product quality on loyalty 2) whether there is an effect of price on loyalty 3) whether there is a cashback effect on loyalty 4) is there an effect of ontime payment bonus on loyalty. The population in this study were dealers of PT. Dwi Putera Jaya. The sample used in this study was 40 respondents. The sampling technique used was nonprobability sample with purposive sampling method. Overall the results of this study are 1) Product quality has a significant effect on loyalty, 2) Price has a significant effect on loyalty, 3) Cashback has a significant effect on loyalty, 4) Bonus Ontime Payment has a significant effect on loyalty.
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