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Samuel Hendy
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Image, Service Quality, dan Customer Relationship Management Terhadap Customer Loyalty Samuel Hendy; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.414 KB) | DOI: 10.24912/jmbk.v3i5.6082

Abstract

This research is being shown in order to learn how brand image, service quality and customer relationship management can affect customer loyalty one of these coffee shops in Jakarta. This research can be classified as quantitative and descriptive research which consist of primary data that being gather by online questionnaire, in other word survey. These coffee shops customer that located in Jakarta are the sample in this research. The data that has been gathered are being collected from 150 customers. As the result, this research shown from these coffee shops customer in Jakarta are 1) Brand image affect the customer loyalty in positive way. 2) Service quality give positive impact toward customer loyalty. 3) There are positive clout that customer relationship management give toward customer loyalty
Co-Authors Keni Keni