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All Journal JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis
Ike Ratnasari
Sekolah tinggi ilmu ekonomi kertanegara malang
Economics, Econometrics & Finance Social Sciences

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Pengaruh Gaji dan Insentif terhadap Kinerja Karyawan bagian produksi PT. Uniplastindo Interbuana Pandaan Ike Ratnasari; Ashadi Mahmud
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 2, No 2 (2020): Februari
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v2i2.53

Abstract

This study aims to describe the effect of salary and incentives on the performance of employees of PT. Unilastindo Interbuana Pandaan simultaneously, partially and most dominantly. The method used in this study is a descriptive method with a quantitative approach, data analysis techniques that are validity, reliability, multiple linear regression with F test and t test. The validity test results obtained by the calculated r value of the variable salary, incentives and employee performance is greater than the value of r proven valid tables and the reliability test results obtained a reliable value of salary, incentives and proven reliable employee performance. Based on the results of the F test (Simultaneous), known the value of sig. F count is 0.00 because the significance value of F is less than 0.05, the regression analysis model is significant. T test results explain, that the salary and incentive variables significantly influence employee performance variables, because the salary is significant 0.018 <0.05 and the incentive is significant 0.012 <0.05. The most dominant incentive variable influences employee performance, this is indicated by the value of Standardized Coefficients Beta incentive variable is greater than the salary variable. Influenced by indicators include: performance, length of work, seniority, needs, fairness and eligibility, job evaluation.
Analisis Strategi Pemasaran untuk Meningkatkan Jumlah Iklan (Studi Kasus pada Radio Kanjuruhan FM) Ike Ratnasari; Anggraini Wijayanti
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 1, No 2 (2019): Februari
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.437 KB) | DOI: 10.47201/jamin.v1i2.16

Abstract

The large amount of competition makes radio stations provide innovation as a form of marketing strategy to attract listeners and advertisers. In order to maintain the viability of its business, an effective marketing strategy is needed. One effort to find out the right marketing strategy for the company is to use a SWOT analysis. The purpose of this research is to find out the marketing strategies used and what should have been used Radio Kanjuruhan FM so far in increasing the number of advertisements. The marketing strategy carried out by Radio Kanjuruhan FM is a marketing mix that includes 4 components, namely, product, price, place, promotion. These 4 components provide an important role in supporting the progress of Radio Kanjuruhan FM. Based on the SWOT Radio Analysis Kanjuruhan FM can increase promotions, collaborate with local radio, increase the number of employees, utilize technology, and provide competitive prices. Whereas from the marketing strategy which includes, market segmentation, setting the target market (market targeting) and positioning (positioning) of Kanjuruhan FM Radio can find out which market segments have been listening to Radio Kanjuruhan FM.
Pengaruh Lingkungan Kerja Fisik dan Lingkungan Kerja Non Fisik terhadap Kinerja Karyawan (Study Pada PT. Bank BNI Kantor Kas Pakis Kota Malang) Ike Ratnasari; Ayu Dhita Kartika
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 4, No 1 (2021): Agustus 2021
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v4i1.103

Abstract

The role of human resources in the company is very important because as the main driver of all company activities in achieving goalscompany in order to maintain the success and survival of the company then a leader always maintains and improves the resources he hasThis includes paying attention to the work environment to improve performance his employees.Based on the objectives, this research was conducted to determine whether or not whether or not the influence related to the work environment with the performance of employees at PT Bank BNI Cash Office Pakis Malang. So in accordance with this purpose, This research is a type of causal quantitative research, namely: causal relationship, and includes explanatory researchwhich is descriptive in nature where this study aims to find an explanation why an event occurs.The conclusion from the results of this study is that it has been proven that there is an effect of significant on the variables of the Physical Work Environment (X1) and Non. Work Environment Physical (X2) Against Employee Performance (Y) either partially or partially simultaneous.Keywords: Physical Work Environment, Non-Physical Work Environment, Performance Employee, Explanatory Research
Co-Authors Anggraini Wijayanti Ashadi Mahmud Ayu Dhita Kartika