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All Journal JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis
Alfiah Alfiah
STIEKMA
Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan Jasa Terhadap Kepuasan Pelanggan Pada Toko Emas Gajah, Batu Alfiah Alfiah
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 1, No 2 (2019): Februari
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.615 KB) | DOI: 10.47201/jamin.v1i2.30

Abstract

Toko Emas Gajah is the best gold shop located in Batu City that provides the best after-sales and maintenance services for gold jewelry, and always provides the latest jewelry models.This study aims to explain the effect of service quality on customer satisfaction at TokoEmas Gajah. The measurement of the quality dimension uses five dimensions of service quality which consist of tangibles, reliability, responsiveness, assurance, and empathy dimensions. The research instrument used was a questionnaire distributed to 99 customers of  Toko Emas Gajah which was taken using purposive sampling technique. Furthermore, the collected data was analyzed using multiple regression analysis to see the dimensions of service quality that were the most dominant influence on customer satisfaction at  TokoEmas Gajah.The results of this study indicate the five variables of customer satisfaction simultaneously and partially have a significant effect on customer satisfaction at  TokoEmas Gajah. While the factors that predominantly influence customer satisfaction in this gold shop are Reliability or reliability and are followed by variables of assurance, responsiveness and reliability.
Pengaruh Label Halal dan Harga terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang Kecamatan Prigen Alfiah Alfiah; Nur Rismatul Muflikha
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 5, No 1 (2022): Agustus
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v5i1.130

Abstract

ABSTACTThis study aims to determine the effect of halal labels and prices on purchasing decisions for Samyang Noodle products on users of Samyang Noodle products in Prigen District partially and simultaneously. The population in this study were consumers of Samyang Noodle products in Prigen District. The sampling technique used was non-probability sampling technique because the number of the population is unknown, with purposive sampling as a sampling technique based on certain criteria. The sample in this study were 60 respondents. The method used in this research is a quantitative research approach. This study uses multiple linear regression analysis with data collection using a questionnaire with a Likert scale. The results showed that partially halal label and price had a positive and significant effect on purchasing decisions. Simultaneously, the halal label variable and the price have a positive and significant effect on consumer purchasing decisions for Samyang Noodle products in Prigen District. Keywords : Halal Label, Price and Purchase DecisionABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh label halal dan harga terhadap keputusan pembelian produk Mie Samyang pada pengguna produk Mie Samyang di Kecamatan Prigen secara parsial dan simultan. Populasi dalam penelitian ini adalah konsumen produk Mie Samyang di Kecamatan Prigen. Teknik pengambilan sampel menggunakan Teknik non-probability sampling karena populasi tidak diketahui jumlah anggotanya, dengan purposive sampling sebagai teknik penentuan sampel yang berdasarkan kriteria tertentu. Sampel pada penelitian ini sebanyak 60 responden. Metode yang digunakan pada penelitian ini adalah metode pendekatan penelitian kuantitatif. Penelitian ini menggunakan analisis regresi linier berganda dengan pengumpulan data menggunaka kuesioner dengan skala likert. Hasil penelitian menunjukkan bahwa secara parsial label halal dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan variabel label halal dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk Mie Samyang di Kecamatan Prigen.Kata Kunci : Label Halal, Harga, dan Keputusan Pembelian
Co-Authors Nur Rismatul Muflikha