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Mempromosikan Cv Metta Persada Dengan Video Periklanan Winda Fitri; Steven Marlin; Autia Kurnia Putri Hapsari; Cindy Amelia; Felysha Putri Divia; Vendryan Vendryan
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6059

Abstract

Permasalahan utama yang dihadapi CV Metta Persada adalah sudah beroperasi selama 11 tahun, namun masih ada yang belum mengenal keberadaan dari UMKM ini. Hal ini terjadi dikarenakan lokasinya yang kurang diketahui masyarakat dan kurangnya promosi di media sosial ataupun media percetakan. Selain itu, CV Metta Persada juga tidak memiliki video yang dapat digunakan untuk melakukan kegiatan promosi. Permasalahan ini menyebabkan keuntungan yang diperoleh oleh UMKM CV Metta Persada menjadi tidak maksimal serta kalahnya dalam persaingan dengan UMKM percetakan lainnya. Oleh karena itu, penulis menggunakan metode yang terdiri atas tiga tahap dalam membuat video periklanan simple motion untuk CV Metta Persada yang terdiri dari: praproduksi, produksi, dan pascaproduksi
Three-Dımensıonal Anımatıon-Based Rubık's Cube Algorıthm Tutorıal Vıdeo Wıth Mdlc Method Bayu Syahputra; Jimmy Pratama; Steven Marlin
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol. 4 No. 1 (2024): The 4th Conference on Management, Business, Innovation, Education and Social Sc
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Society often identify rubik’s cube as a “game for smart people” because it seems too complex and the needing to remember the algorithm just like remembering math equations so people don’t want to try playing rubik’s cube. To attract someone’s interest in learning rubik’s algorithm, we need a media that is easy to understand and easy steps to follow by showing both visual and audio. Tutorial video of rubik’s algorithm based in three dimentional character can portrait the real scrambled cube and every algorithm is shown so everyone that watch the video can follow it easily and also sharpen thinking skill. Tutorial video of rubik’s algorithm based in three dimentional character is made by using MDLC method that stands for Multimedia Development Cycle that consist of 6 elemens which is concept, design, material collecting, assembly, testing, and distribution. There are several independent variables that can affect students in showing interest in studying which is : Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Learning Value, and Hedonic Motivation also students interest that will be marked as dependent variable that will be refered as Behavior Intention. Based on the analitic result, independent variables that affects positively to dependent variable are Performance Expectancy, Effort Expectancy, Social Influence, meanwhile Facilitating Conditions, Learning Value, and Hedonic Motivation affects negatively to Behavior Intention.