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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Prosiding National Conference for Community Service Project
Leonardy Leonardy
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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Perancangan Company Profile Dan Iklan Facebook Pada Cv Sinar Teknik Abigael Hosanna Siregar; Cynthia Valentini; Judson Ng; Leonardy Leonardy; Vincent Vincent
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5994

Abstract

Covid-19 merupakan penyakit akibat virus corona jenis baru yang muncul pada akhir 2019 pertama kali di Wuhan, Cina yang saat ini pandemic terjadi hampir di seluruh dunia. Gejala utama penyakit Covid-19 yaitu batuk, demam, dan sesak napas, terjadinya pandemic ini membuat umkm Cv Sinar Teknik harus lebih mempromosikan jasa/service mereka agar tetap berjalan dan berkembang, kami merasa dengan membuatkan Company Profile dan iklan facebook akan membantu Cv Sinar Teknik untuk semakin berkembang walaupun dengan kondisi saat ini. kami menggunakan, metode penelitian deskriptif metode penelitian observasi, metode penelitian wawancara dalam penulisan artikel ini. hasil dari kegiatan ini, diharapkan dengan telah dibuat nya company profile dan iklan facebook Cv. Sinar Teknik, akan dapat membantu pada sisi promosi peusahaan dan peningkatan perekonomian atau penggunaan jasa di Cv. Sinar Teknik
Pengaruh Fitur Paylater terhadap Sifat Belanja yang Konsumtif pada Remaja di Kota Batam Reddyson Reddyson; Franky Franky; Leonardy Leonardy; Handyca Yeng; Vicco Leonardo
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 2 (2022): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.047 KB) | DOI: 10.31294/eco.v6i2.13092

Abstract

Paylater is a digital payment feature used on e-commerce that act like credit card, which allowed us to pay later, like its namesake. The motivation to buy goods among teenagers is very lacking because the current economic conditions are still unstable, so that the paylater feature can help encourage the motivation to buy goods in the community or teenagers do not make payments directly but gradually. The purpose of this study is to test how much the use of the paylater system encourages impulsive purchases so that people use the paylater feature as a payment medium. The method used is using quantitative methods, namely by using questionnaires distributed to respondents then collecting and analyzing data from respondents, as many as 289 respondents were involved in this research. By using the method of Structural Equation Modeling (SEM) with SPSS AMOS software. This study found that interpersonal and External Factors had a large and positive effect on hedonic and utilitarian motivation, hedonic motivation had no significant effect on impulsive buying, while utilitarian motivation had a significant effect on impulsive buying, and an effective paylater was related to hedonic motivation and impulsive buying. The use of the Paylater feature can be a solution because it can encourage motivation in impulse purchases to meet needs without burdening their financial situation so that Paylater users still have a stable economy.Keyword: Paylater, E-commerce, Impulse buying
Co-Authors Abigael Hosanna Siregar Cynthia Valentini Franky Franky Handyca Yeng Judson Ng Reddyson Reddyson Vicco Leonardo Vincent Vincent