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All Journal International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project
Zidane Huang
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Rancangan Strategi Pemasaran Melalui Poster Pada Café Abang Zidane Huang; Albert Lee; Henry Dermawan; Tan Le Xuan; Santi Yopie
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6054

Abstract

UMKM atau Usaha Mikro, Kecil, dan Menengah adalah usaha yang dijalankan scara individu, rumah tangga, ataupun badan usaha kecil. Pada penelitian ini bertujuan untuk mempromosi Sebuah UMKM , UMKM merupakan Usaha mikro kecil menegah yang bertujuan untuk membuka Lapangan pekerjaan , Umkm yang akan kami gunakan merupakan Cafe Abang yang terletak pada Seipanas Kintamani. Dalam penelitian ini kami mendesign menu makanan favorite kemudian kami mempromosikan menu tersebut melalui media social. Dengan kondisi pandemi saat ini kami membuat sebuah X Banner tentang protokol Kesehatan yang bertujuan untuk menghindari penambahan musibah Covid 19. Setelah itu narasumber mengatakan bahwa para pelanggan sudah lebih mengetahui menjaga prokes semenjak ada nya X Banner tetang protokol kesehatan dan para pelanggan sudah tidak kesulitan untuk menemukan Cafe Abang dikarenakan adanya konten video yang kami buat secara singkat dan jelas
The Effect of Eudaimonic Well-being, Hedonic Well-being, and High Performance Work System on Job Performance in the Manufacturing Industry with Affective Commitment as Mediation Adi Neka Fatyandri; Zidane Huang
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3742

Abstract

This study aims to see how eudaimonic well-being, hedonic well-being, and high-performance work systems affect job performance with the mediating effect of affective commitment. This study used cross-sectional data and a quantitative approach. Sampling was carried out by distributing questionnaires to employees of electronic manufacturing companies in Batam City. Then test the hypothesis using the SPSS application. The results showed that eudaimonic well-being and hedonic well-being did not affect job performance, but high-performance work systems (HPWS) and affective commitment affected job performance. In addition, it was found that there was an influence of eudaimonic well-being and HPWS on affective commitment but hedonic well-being did not affect affective commitment. Then the affective commitment variable does not have a mediating role between eudaimonic well-being, hedonic well-being, and job performance, but affective commitment has a mediating role between HPWS and job performance. Companies can make this research as an assessment and discuss research findings and how to apply them in improving work performance. The company is expected to engage relevant stakeholders in discussing how research findings can be integrated into the company's strategy and policies.
Co-Authors Adi Neka Fatyandri Albert Lee Henry Dermawan Tan Le Xuan Yopie, Santi