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All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Amirudin M Amin
a:1:{s:5:"en_US";s:44:"Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia";}
Decision Sciences, Operations Research & Management

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Pengaruh Kepercayaan, Kemudahan, dan Promosi terhadap Keputusan Pembelian Secara Online di Lazada.Co.Id Amirudin M Amin; Hendra Hendra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 1 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i1.50

Abstract

With the existence of online shopping sites make it easier for people to transact electronically without being limited by space and time. This research aims to determine the effect of trust, easy, and promotion on purchasing decisions online at lazada.co.id. This research using questionnaire distribution techniques and are is associative which aim to know the causality relationship between the independent variables and the dependent variable. The amount samples as much as 100 respondents who is college students of Pelita Indonesia universities. The technique which use in determine of the sample is the proportinate stratified sampling method. The data analysis method used is multiple linear regression analysis, t test and F test for testing hypothesis testing. The results of this research indicate that the variables of trust, easy, and promotion which that influence significantly to purchase decision. Keywords: trust, easy, promotion, purchasing decisions.
Analisis Pengaruh Brand Image, Harga dan Promosi terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Nestle Pure Life Amirudin M Amin; Shania Natasha
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i2.121

Abstract

The need of water can no longer be avoided. Humans as living things need food and drink for survive. Likewise with animals and plants. Food is a major factor in meeting needs. But water is also an important factor in meeting human needs and other living needs. Everyday we consume water when eating, after exercising and doing activities. Communities in various places have water products that they consume. Every community choose bottled water products (AMDK) from various brands and types in their consumption. A variety of choices, practical, varied prices, to the benefits of people choosing bottled water. The purpose of this study is to find out and analyze the influence of Brand Image, Price and Promotion of Purchase Decisions of Nestle Pure Life Bottled Water (Case Study of Pelita Indonesia College Students in Pekanbaru). The method used is multiple linear regression analysis with a sample of 100 respondents. The reseach results showed that the Brand Image and Price does not have a significant effect on students decisions on Nestle Pure Life bottled water while the Promotion have a significant effect on student decisions. Keywords: Brand Image, Price, Promotion
Co-Authors Hendra Hendra Shania Natasha