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The Level Of Mass Media Usage and The Role Of Communication Of Cattle Farmers Group Members in Cattle Supervisory Communication Network A. Saleh
Jurnal Komunikasi Pembangunan Vol. 6 No. 1: Februari 2008
Publisher : Institut Pertanian Bogor

The cattle agribusiness supervision activities, similar to other types of supervision are supposed to undergo a communication structure changes. The communication pattern is no longer in the form of "oil droplets" supervision having a top down outline, or relying on the LAKU supervision system which has a dyadic pattern integrating the top down and bottom up interest with an interpersonal or group communication approach. However turning into participation and exchange of knowledge and experiences through "farmer as partner" communication pattern, therefore the advance technology and local traditions are forming synergy. It is suspected that the cattle farmer communication pattern in cattle supervision no longer relies on interpersonal.

Peran Komunikasi Politik Pemangku Kepentingan Pada Pelaksanaan Kebijakan Perberasan M.S. Nasution; A.V.S. Hubeis; A. Saleh
Jurnal Komunikasi Pembangunan Vol. 6 No. 2: Juli 2008
Publisher : Institut Pertanian Bogor

Rice in Indonesia has a strategic role especially in economic. Rice issues also playing a sensitive role on social andpolitical security. Rice is also a prime food for the majority of Indonesian people; therefore need a good and rightmanagement from upper course up to lower course. The strong role of political communication become one of theway on the making of rice policy implementation especially by involving those interest functionary on rice. Thisresearch was designed as survey with descriptive correlation, respondent comprised of farmer organization,government, rice entrepreneur, and IV commission of house of representative. Quantitative analysis used bydescriptive statistical and correlation analysis with rank Spearman correlation statistical test. The role of politicalcommunication of farmer organization are on the middle category, government on strong category, rice entrepreneuron middle category and IV commission of House of Representative on middle category. At the personal characteristicof farmer organization on formal education, experiences on farmer organization and IV commission of house ofrepresentative actually significant with the role of political communication on rice policy implementation. At thesituational characteristic on communication access of government and IV commission of house of representative,political participation of all interest functionary are tangibly significant and only IV commission of house ofrepresentative political perception that tangible not significant with the role of political communication on rice policyimplementation. At political communication behavior, the information dependency on mass media on governmenttangible significant. Meanwhile respons on public opinion for IV commission of house of representative is significantand political attitude all of interest functionary tangible significant with the role of political communication of ricepolicy implementation.Mass media has their role as one of the information source which is considerably objectiveand public opinion on the subject of rice policy implementation has also considerably become one of intakecorrection. The choices of Political attitude at the current time are valuable to bring out cooperation and re-actualizestrong and powerful policy implementation in the future.

Analisis Efektivitas Komunikasi Model Prima Tani Sebagai Diseminasi Teknologi Pertanian di Desa Citarik Kabupaten Karawang Jawa Barat A. Saleh; F. N. Suwanda
Jurnal Komunikasi Pembangunan Vol. 6 No. 2: Juli 2008
Publisher : Institut Pertanian Bogor

This research is aiming to know the analyze of Prima Tani model communication effectiveness as a agriculturaltechnology disseminations in Citarik Village, Karawang Region, West Java Province. The analyze was formed to findout personal characteristics, community of farmer institutions, accessibility, essential and support factors inagricultural development, Prima Tani communication media, Prima Tani communication effectiveness in agriculturalbusiness (planting rice) development model. This research was designed as a correlated descriptive survey, and usingcluster random sampling method for 80 farmer respondents. The analyze of correlations were done by rankSpearman and chi-square. The results of research are: age, formal education, non-formal education, farmingexperience, average income, agricultural business status, land usage, interpersonal communication farmingorientations, and farmer status that personal characteristics as an internal factors have a highly significantcorrelation with spread out technology and Prima Tani clinic in usefull of communication media. Spread outtechnology and Prima Tani clinic in usefull of communication media have a significant correlation with externalfactors. The usefull of communication media have a highly significant correlation with Prima Tani communicationeffectiveness in agricultural business development model, except affective. Internal factors have a significantcorrelation to Prima Tani communication effectiveness in agricultural business development model, except affective.External factors have a significant correlation to Prima Tani communication effectiveness in agricultural businessmodel

Efektivitas Komunikasi Pemuka Pendapat Kelompok Tani dalam Menggunakan Teknologi Usahatani Padi (Kasus di Kecamatan Kupang Tengah Kabupaten Kupang NTT) I. R. Rohi; A. Saleh; R.W.E. Lumintang
Jurnal Komunikasi Pembangunan Vol. 7 No. 1: Februari 2009
Publisher : Institut Pertanian Bogor

Communication effectiveness opinion leader of farmer groups in uses rice farming technology: case at KupangTengah district Kupang regency Nusa Tenggara Timur province. The Research objectives are: (1) to expose opinionleader characteristics, as well as using information source, (2) to detect communication effectiveness among opinionleader, (3) to evaluate applying rice farming technology, (4) to analize to relationship among characteristics,information source, and frequency leader to leader employing, communication effectiveness practicing ricetechnology to farmer at Kupang Tengah district Kupang regency Nusa Tenggara Timur province. Research wasdesigned in descriptive correlation survey method. The data was collecting during March to May 2008.Thepopulation was the entire opinion leader from five rice farmer groups. Total respondents were 99 persons. Data wasanalyzed by rank Spearman statistical test. Result indicated: (1) leader characteristics was potentially enough toapply rice technology, (2) mass media utilization as source of information waslimited, (3) introduce rice technologyby leader, indicating more effective, (4) several characteristics factors which are significantly correlated positivelyas well as negatively to communication effectiveness: social participation, formal education, family size, attitude,social status, farm size, mass media utilization and contact to extension agent.

Pemanfaatan Media Komunikasi Prima Tani, Aksesibilitas Kelembagaan Tani, dan Persepsi Petani tentang Teknologi Agribisnis Industrial Pedesaan Y. Sapari; A. Saleh; Maksum .
Jurnal Komunikasi Pembangunan Vol. 7 No. 1: Februari 2009
Publisher : Institut Pertanian Bogor

This research aims to know the relation between Prima Tani media communications and accessibility of farmerinstitution with farmer perception about technology introduction of Rural Agribusiness Industrial. In this research tofind characteristic personal, Prima Tani of media communications and accessibility of farmer institution influencingfarmer perception about technology introduction of Rural Agribusiness Industrial in province of West Java and SouthSulawesi. Result of research indicates: nonformal education has correlation with perception of cooperator farmer inWest Java. Ages, formal and nonformal education has negative correlation with perception of noncooperator farmerin West Java at economic and social aspect. In South Sulawesi, formal education and experience of farm hascorrelation with perception of cooperator farmer at economic aspect, average income and land use field hascorrelation with social aspect. Average income and land use status has negative correlation with noncooperatorfarmer perception in social aspect and land use status at social aspect, land use status has correlation withnoncooperator farmer perception at economic aspect. In West Java, spread out technology and clinic agribusinesshas correlation with perception of cooperator farmer with biophysic and economic aspect. Prima Tani mediacommunications has correlation with biophysic and social aspect. Spread out technological and Prima Tani mediacommunication has correlation with perception of noncooperator farmer in West Java at social aspect, clinicagribusiness has correlation with noncooperator farmer in economic aspect. In South Sulawesi, spread outtechnological has correlation with biophysic and social aspect. Prima Tani media communications and clinicagribusiness has correlation with perception of cooperator farmer at social and economic aspect. In West Java,accessibility of farmer institution has correlation with perception of cooperator farmer in biophysic, social andeconomic aspect. Accessibility of farmer institution has correlation with noncooperator farmer perception in socialand economic aspect. In South Sulawesi, accessibility of farmer institution has correlation with cooperator farmerperception in social and biophysic aspect.

Efektivitas Komunikasi Masyarakat dalam Memanfaatkan Pertunjukan Wayang Purwa di Era Globalisasi (Kasus: Desa Bedoyo, Gunung Kidul, Yogyakarta) A. Saleh; N. Rizkawati
Jurnal Komunikasi Pembangunan Vol. 7 No. 1: Februari 2009
Publisher : Institut Pertanian Bogor

This research aimed to analyze the effectiveness of “Wayang Purwa” to communicate to the society in the era ofglobalization. The analysis designed to reveal the individual characteristics who watch “Wayang Purwa” show, thecharacteristics of “Wayang Purwa” show, the effectiveness using “Wayang Purwa” to communicate with the society,the relationships between individual characters with “Wayang Purwa” performance, and the relationships between“Wayang Purwa” performance with the communication effectiveness to the society especially at Desa Bedoyo,Gunung Kidul, Yogyakarta in environmental cleanness issues. Respondents (79 sample) were selected by simplerandomize sampling, the survey was designed with statistically correlation descriptive model and the statisticanalysis was conducted using descriptive analysis rank Tau Kendall and chi square. This research revealed:Individual characteristics have a significant correlation with the “Wayang Purwa” performance, i.e. (1) ages withmain character, (2) education level with Dalang-Audience interaction, (3) job with main character and main conflict,and also very significant in (a) education level with topics, main character, and main conflict, (b) income with topics,main character, and main conflict, (c) TV watch rate with Dalang-Audience correlation, main character, topics andmain conflict. Respondent individual characters have a significant correlation with them i.e. gender with knowledgeand very significant correlation with the effectiveness of using “Wayang Purwa” to communicate with them i.e. (a)education level with communication effectiveness (b) job with society attitude (c) income with communicationeffectiveness (d) TV watch rate with communication effectiveness. “Wayang Purwa” performance characters have avery significant correlation with the society communication effectiveness.

Perbandingan Efektivitas Media Cetak (Folder dan Poster-Kalender) dan Penyajian Tanaman Zodia terhadap Peningkatan Pengetahuan Masyarakat L. Marlina; A. Saleh; R.W.E. Lumintang
Jurnal Komunikasi Pembangunan Vol. 7 No. 2: Juli 2009
Publisher : Institut Pertanian Bogor

Objectives of research were to determine the combination treatment of printed material (folder media and calendarposter)combined with Zodia plant toward increasing community knowledge in North Bogor sub-district. Design ofresearch was a quasi-experimental design. Sample was chosen in the endemic area of dengue disease (DBD).Sampling design was a separate sample pretest-posttest control group design. Experimental design was a 2x3factorial design. Respondents were totally 90 housewives, divided into six groups. Research result was: (1)effectiveness of printed media can be increased toward phisical media usage; (2) increasing knowledge was veryeffective toward media combination; (3) folder combined with Zodia plant was more effective to increase communityknowledge; Community knowledge was emphasis on utilizing Zodia plant to prevent mosquito as an agent of denguedisease; (4) several characteristic factors were increase community knowledge effectively, (5) innovation factorswere also effectively increase community knowledge. It was concluded that folder media combined with Zodia wasthe most effective media to deliver a message of Zodia plant to increase community knowledge.

Hubungan Karakteristik Petani dengan Jasa Pelayanan dan Efektivitas Komunikasi Klinik Agribisnis di Prima Tani Leuwi Sadeng Kabupaten Bogor N. Rachmawati; A. Saleh
Jurnal Komunikasi Pembangunan Vol. 7 No. 2: Juli 2009
Publisher : Institut Pertanian Bogor

The objectives of research are: (1) to know about the communication process in Agribusiness Clinic’s service, (2) toanalyze the level of Agribusiness Clinic communication effectiveness, (3) to analyze relationship between farmer’scharacteristics with communication process in Agribusiness Clinic’s service and (4) to analyze relationship betweenfarmer’s characteristics and communication process in Agribusiness Clinic’s service with Agribusiness Clinic andcommunication effectiveness. This research designed as the description correlation and analyzed by rank Spearmanstatistical test. The research results showed: (1) the communication process in Agribusiness Clinic’s service consistof consultancy/service, discussion, technical construction, printed media and location in farmer’s good perception,(2) communication in Agribusiness Clinic is effective because can be transmission relevant information andsatisfying of member, (3) some individual characteristics have a significant and high significant correlation witheffectiveness of communication are: formal education, level of cosmopolite and non formal education except agenegatively, (4) the formal education has a significant correlation with level of transmission relevant information, thenon formal education and level of cosmopolite has a high significant correlation with satisfying of member, exceptage negatively with Agribusiness communication effectiveness. Agribusiness Clinic’s Service is in good category onlyon printed media have a significant correlation with level of transmission relevant information and high significantcorrelation with satisfying of member, while the location has a high significant only with satisfying of member. Basedon the results of the research that communication with printed media is better than interpersonal communication atPrima Tani in Leuwi Sadeng Sub district, Bogor.

Hambatan-hambatan Komunikasi yang Dirasakan Peternak dalam Pembinaan Budidaya Sapi Potong di Kabupaten Ogal Ilir E. Rosana; A. Saleh; Hadiyanto .
Jurnal Komunikasi Pembangunan Vol. 8 No. 1: Februari 2010
Publisher : Institut Pertanian Bogor

Effective communication can influence receiver attitude in order to accept innovation while its effectivity will declineby various factors. This research designed to describe individual characteristics and communication activities,communication barriers of cattle farmer in Ogan Ilir District, to analyze correlation of individual characteristics andcommunication activity to communication barrier and to analyze correlation between individual characteristics tocommunication activity of cattle farmer in Ogan Ilir Regency. The results were 1) Cattle farmers individualcharacteristics generally middle aged, elementary school graduated, low income, less experienced in cattle raising,low cosmopolite and good knowledge of cattle raising. While highest score in communication activity werecommunication methods, followed by group engagement, communication direction, communication intensity andinformation seeking respectively, 2) the most communication barrier felt by farmers are attention and friendliness,followed by prejudice, expectation gap and needs gap, 3) Generally, there was significant correlation betweenindividual characteristics to communication barrier for experience, cosmopolite and knowledge level, 4) there wassignificant correlation between communication activity to communication barriers and 5) generally, there wassignificant correlation between individual characterstics with communication activity for age, education, income,experience, cosmopolite and knowledge level. Based on the result, it was concluded that there was significantcorrelation between farmer factor and communication activity to communication barrier in order to improveproductivity cattle farmers in Ogan Ilir Regency.

Saluran Komunikasi Kelompok Berbasis Gender pada Komunitas Petani Sayuran Organik (Kasus di Megamendung Kabupaten Bogor Provinsi Jawa Barat) K. Matindas; A.V.S. Hubeis; A. Saleh
Jurnal Komunikasi Pembangunan Vol. 8 No. 1: Februari 2010
Publisher : Institut Pertanian Bogor

In development, it is often mentioned that women are less active because of lack the opportunity to get access toagricultural information. Group communication is one channel through which agricultural information is obtained.Understanding the group communication channels selected by male and female farmers can help show separate dataof male and female farmers. The objectives of this study were (1) to analyze the characteristics of male and femalefarmers as the group types in the communities of organic vegetable farmers, (2) to analyze the differences in thematerials of agricultural information they look for, and (3) to identify the differences in seeking agriculturalinformation through group channels.The study was conducted in the sub-district of Sukagalih, District ofMegamendung, Regency of Bogor, with the survey method of descriptive analysis. It used the stratificationtechnique of disproportionate random sampling and obtained 30 male farmers and 30 female farmers of organicvegetables. The results indicate that agricultural information often sought by male farmers, were the aspects ofenvironment, production and harvesting because these were related to their productive activities on farmland.Meanwhile, women often looked for information on the aspect of harvesting, because they were active in theproductive activities on farmland. The group channels used by men to get agricultural information were farmergroups and social lottery groups. On the other hand women always use families as a group channels because theycould any time discuss with conveniently. The difference in the need for agricultural information between men andwomen is the aspects of environment, harvesting, post-harvesting, and institution. The difference in the groupchannels chosen by men and women is the farmer groups, social lottery groups, cooperation and families. Not all ofthe group channels are effective in giving agricultural information, knowledge and skills to both gender. Obtainingagricultural information is the need of men and women and is a cycle that continues to occur.

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