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All Journal Jurnal Studi Komunikasi Nakhoda: Jurnal Ilmu Pemerintahan
Dian Eka Rahmawati
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Proses Komunikasi Pemerintah Daerah Istimewa Yogyakarta dalam Menyalurkan Jaminan Sosial Lanjut Usia Nur Izzaturrahmah; Dian Eka Rahmawati
Nakhoda: Jurnal Ilmu Pemerintahan Vol 24 No 1 (2025)
Publisher : Laboratorium Jurusan Ilmu Pemerintahan FISIP Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/njip.v24i1.794

Abstract

The increase in the number of elderly people in Indonesia, especially in the Special Region of Yogyakarta (DIY), will reach 16.69% by 2023. This creates new challenges in fulfilling the social and economic rights of this vulnerable group. The DIY government responded through the Social Security for the Elderly (JSLU) program to ensure the welfare of the poor and neglected elderly. This research uses a qualitative approach with secondary data obtained from official government websites, digital mass media, and scientific articles. The analysis was conducted based on Harold Lasswell's communication process theory, which includes five indicators: who (communicator), says what (message), to whom (communicant), through what channel (media), and with what effect (resulting impact). The results showed that the DIY government's communication in distributing JSLU was quite effective. The local government, Department of Social Affairs, and partners such as Bank BPD DIY and warung WALUYO act as credible communicators. Messages are delivered clearly through socialization and digital media. Communicants (the elderly) receive information through various media, although some face barriers in accessing technology. The effectiveness of communication can be seen from the achievement of aid distribution of 97.76% of the target of 8,000 elderly. The JSLU program not only improves the welfare of the elderly but also empowers the local economy through neighborhood stalls. However, challenges such as limited access to technology for the elderly and the lack of socio-economic impact evaluation need to be addressed. The success of the program depends on the continuity of inclusive communication and continuous monitoring.
Social media, big data, and AI in Indonesia’s political campaign strategy Agi Fahrisky; Dian Eka Rahmawati
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.9699

Abstract

The digital era has transformed political marketing through the collaboration of social media, big data, and artificial intelligence (AI), each of which offers complementary roles in shaping campaign strategies. This study investigates how these technologies are reconfiguring political communication by enabling data-driven, emotionally resonant, and personalised interactions between candidates and voters. The analysis is theoretically grounded in Political Market-Oriented Theory, which explains the strategic adaptation of political actors to voter demands; affective publics, which highlights how emotional expression and virality shape engagement in digital platforms; and surveillance capitalism, which frames the commodification of personal data and algorithmic control within political messaging practices. Using a qualitative analytical bibliometric approach, the study employs three main tools: VOSviewer for keyword co-occurrence analysis, R Studio for conceptual structure and thematic evolution mapping, and CiteSpace for co-citation clustering and timeline visualisation. The dataset consists of Scopus-indexed journal articles from 2015 to 2024 and is included in the open access. The study places a particular focus on non-Western democracies, with Indonesia as a case study, to highlight contextual challenges such as digital inequality and low digital literacy. The findings highlight strategic benefits such as targeted messaging, voter segmentation, and real-time feedback. However, they also raise ethical issues, including algorithmic bias, digital surveillance, and the threat of misinformation to democratic integrity. This study contributes to closing the literature gap on AI-based political marketing in emerging democracies and proposes normative guidelines for the ethical, inclusive, and transparent use of digital technologies in political campaigns.
Co-Authors Agi Fahrisky Nur Izzaturrahmah