Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Riset Bisnis dan Manajemen
Dina Febe Kristanti
Universitas Pasundan
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PROMOSI DAN SUMBER DAYA MANUSIA TERHADAP KEPUASAN KONSUMEN DAMPAKNYA PADA LOYALITAS KONSUMEN DI TOKO SOES MERDEKA Dina Febe Kristanti; Wasito Wasito
Jurnal Riset Bisnis dan Manajemen Vol. 11 No. 1 (2018): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.545 KB) | DOI: 10.23969/jrbm.v11i1.869

Abstract

This study aims to determine how much influence of promotion and human resources (HR) at SoesMerdeka store towards consumer loyalty through the satisfaction of the customer as an intervening variable either partially or simultaneously. The research method used is descriptive and verification method with the number of samples counted to 98 respondents. Data collection techniques used were observation and distribution of questionnaires, and analysis methods used are path analysis, multiple correlation, and coefficient of determination. The result shows that promotion, human resource, consumer satisfaction, and consumer loyalty are in enough category. The results of verification research shows promotion and human resources to consumer satisfaction has an influence of 55%, promotion, human resources, and consumer satisfaction on consumer loyalty has an influence of 43.3%.
Co-Authors Wasito Wasito