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All Journal Jurnal Manajemen
Yokie Radnan Kristiyono
Management Department, Faculty of Economic and Business, Pelita Harapan University, Tangerang, Indonesia
Economics, Econometrics & Finance

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The Effect Of Perceived Benefits In Formatting Male Online Shoppers' Attitude Yokie Radnan Kristiyono; Erlyn Ribkah Roring; Ian Nurpatria Suryawan
Jurnal Manajemen Vol. 25 No. 2 (2021): June 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i2.741

Abstract

This study addresses (1) whether convenience is the multidimensional construct in perceived benefits. (2) whether the price is the multidimensional construct in perceived benefits. (3) whether the product variety is the multidimensional construct in perceived benefits. (4) whether the perceived benefit influences the attitude towards online shopping. (5) whether the attitude towards online shopping influences the online purchase intention. The data used in this study are collected from a total of 240 respondents who are male and users of the 10 most widely used e-commerce in Indonesia. The study reveals that perceived benefits are a multidimensional construct that is reflected in three dimensions, namely convenience, price, and variety of products. Second, perceived benefits have a positive relationship to attitudes toward online shopping among men. Third, attitude toward online shopping has a positive relationship to online purchase intention. E-commerce companies' perceived benefits can have a positive influence on consumers' online attitudes.
Co-Authors Erlyn Ribkah Roring Ian Nurpatria Suryawan Ian Nurpatria Suryawan