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Journal : HASANUDDIN JOURNAL OF BUSINESS STRATEGY

Analysis and Strategy for Heavy Equipment Rental Business Development Imran Yamin; Musran Munizu; Madris Iskandar
Hasanuddin Journal of Business Strategy Vol 3 No 3 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i3.468

Abstract

Heavy equipment in construction projects, mining industry, agriculture are loaders, wheel loaders, piles, cranes, forklifts, dump trucks, excavators, dozers, boom lifts, truck-mounted cranes (TMC)/hyap cranes, soil compactors such as rollers and compactors, and others. This study aims to identify and evaluate the factors included in the company's internal and external environment as well as analyze and formulate a priority strategy for the development of the heavy equipment rental business in the services division of PT Kawasan Industri Makasasar (Persero)(KIMA). The research method used is a case study. The samples used are 10 samples consisting of 2 commissioners, 1 director, 3 division heads, 4 department heads. Data was collected using questionnaires and interviews, which are then analyzed using the matrix of IFE, EFE, TOWS, IE. The generating strategies from the matrixes are then evaluated using Quantitative Strategic Matrix Planning (QSPM) to provide a priority strategy for the company to grow in the coming future. Evaluation conducted from the matrix indicates that that the current company’s position is the cell of growth and build. In that cell, there are some intensive strategy options available that are market penetration, market development, product development. It also generates integrative-strategy options that are backward integration, forward integration, and horizontal integration. When evaluated the strategy choices using the QSPM matrix, the priority strategy obtained is to carry out an employee capacity development program, especially to operators in the form of service excellence training for customers and knowledge of the importance of occupational safety and health (K3) while at work field (STAS 6.74).
Determinant of Economic Growth Badriah Sappewali; Basri Hasanuddin; Madris Iskandar; Fatmawati Fatmawati
Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i2.534

Abstract

Economic growth is an economic problem in the long run that is affected by many factors. The aim of the research is to analyze the influence of government spending, investment, and net export on economic growth in Indonesia either directly or indirectly through the absorption of the labor force. The data in the research were secondary data of time series data from 2001 to 2020. They were obtained from Indonesia Bank, Statistic Center Bureau, and Capital Investment Coordination Bureau through internet facilities and other sources, i.e. journals and the results of research. The data were analyzed by using structural equation modeling (SEM). The results of the research reveal that the government’s spending and investment directly have a positive and significant influence on economic growth in Indonesia. Meanwhile, net export indirectly has a positive and significant influence on economic growth in Indonesia through the labor force. This implies that the government’s spending, investment, and net export are effective to support the increased economic growth in Indonesia.