Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Andi Tenri Ulmi
Student of Master Management, Economics and Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Social Media Influencer on Students’ Interest in Investing in the Capital Market Andi Tenri Ulmi; Cepi Pahlevi; Muhammad Sobarsyah
Hasanuddin Journal of Business Strategy Vol 4 No 1 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i1.512

Abstract

The purpose of this study is to find out how social media influencers attract students' interest in investing. With the use of 150 students as samples for this research, the study targeted students at state universities in Makassar. Before conducting the main analysis, limited numbers of data are first evaluated to ensure their validity and reliability. The collected data are then processed with classical-assumption tests before examining simple regression analysis. On the basis of statistical analysis, the results of the study showed that social media influencers have significantly affected students' interest in investing in the capital market. This finding strengthens the existing literature that repeated information received could influence decisions. Gallery at university is seemingly an effective way to target students to highly participate and form student attractive in investing in the capital market.
Co-Authors Cepi Pahlevi Muhammad Sobarsyah