Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Agriecobis : Journal of Agricultural Socioeconomics and Business
Moh. Selby Hamzah
Program Studi Agribisnis, Universitas Muhammadiyah Malang
Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pemasaran Biji Kopi Robusta di Desa Jambuwer Kecamatan Kromengan Kabupaten Malang Istis Baroh; Moh. Selby Hamzah; Harpowo Harpowo
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.15824

Abstract

Indonesia is recorded as the third largest coffee producing country in the world. Robusta coffee is widely cultivated in Jambuwer Village Malang Regency. The purpose of this study was to determine: Robusta coffee marketing channels in Malang Regency. Calculating the amount of marketing margin, margin distribution and share of robusta coffee in Malang Regency. The results of this study indicate that there are four patterns of robusta coffee marketing channels, namely, marketing channel I: Farmers - Wholesalers - Retailers - Consumers. Marketing channel II: Farmers - Middlemen - Resellers - Consumers. Marketing channel III: Farmers - Middlemen - Consumers and marketing channels IV: Farmers - Middlemen - Companies. Meanwhile, the marketing margin for channel I is Rp. 4,000, marketing margin for channel II is Rp. 95,000,  channel marketing margin  is Rp. 95,000 and  channel marketing margin is Rp. 2,000. The farmer's share value in marketing channel I was 84%, marketing channel II was 24%, marketing channel III was 24% and marketing channel IV was 91.7%. The result of the most efficient marketing channel for farmers is the marketing channel  IV because it has a low marketing margin and a high farmer share value.
Co-Authors Harpowo Istis Baroh