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All Journal Gadjah Mada Journal of Tourism Studies
Raden Rucitarahma Ristiawan
Universitas Gadjah Mada
Humanities Environmental Science Social Sciences

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Culture as Tourism Attraction: Commodi cation and Politicization of Culture in Kembangarum Tourism Village, Yogyakarta Special Region, Indonesia Raden Rucitarahma Ristiawan
Gadjah Mada Journal of Tourism Studies Vol 1, No 1 (2018)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v1i1.36314

Abstract

This study aims at describing the commodi cation processes and the form of politicization of culture used as the background of tourism village development toward several community empowerment activities. Employing a case of Kembangarum Tourism Village, Turi District, Sleman Regency, Yogyakarta Special Province, Indonesia, the commodi cation processes are examined in several forms of tourism attractions based on local Javanesse tradition. Commodi cation of culture practices in Kembangarum Tourism Village are encouraged by the politicization of culture represented by several policies and events provided by local government as the background of Kembangarum Tourism Village development direction. This study nds the commodi cation processes as a part of politicization of culture encompassed in community empowerment agendas. There are several models of community empowerment initiated by the investor to put his capital of investment as bene cial as he wants. The development model of Kembangarum Tourism Village through investment projects by the developer results in community con icts encouraged by the local traditions that have been privatized by the investor. This study also delivers the suggestion of development direction that will be provided by government in the future.
A Critical Perspective of the Unique Selling Point for Sustainable Tourism Development: Pentingsari Tourism Villag Raden Rucitarahma Ristiawan
Gadjah Mada Journal of Tourism Studies Vol 2, No 1 (2019)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v2i1.56848

Abstract

The proliferation of community-based tourism village development in Indonesia context promises an ideal model of alternative tourism that puts its main central concern in empowering community. This model could also escalate the community participation and emancipation in their development process through enabling tourism activities surround their area. However, the raising numbers of community-based tourism villages that mostly appear with similar product characteristic and unique selling point, for example in Yogyakarta, Indonesia, has also encouraged challenges in terms of product competition and development. This study aims at identifying the potentials and challenges of the Unique Selling Point of Pentingsari Tourism Village through enabling sustainable tourism product development and marketing lens. Through employing a qualitative case study approach, the data gathered mostly through observation and interview with local community tourism organization members. The findings show that to some extent, sustainable tourism village development paradigm can also encourage the unsustainable practices of tourism development if the paradigm is only be applied partially in a tourism village site.
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