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All Journal Islam Universalia : International Journal of Islamic Studies and Social Sciences
Rahmat Saputra
Faculty of Islamic Contemporary Studies, Universiti Sultan Zainal Abidin, Malaysia
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Da’wah Strategy through Google Search Engine Optimization Rahmat Saputra; Ummi Habibatul Islamiyah
Islam Universalia: International Journal of Islamic Studies and Social Sciences Vol 1 No 1 (2019): Islam Universalia
Publisher : Cyber Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (34.957 KB) | DOI: 10.56613/islam-universalia.v1i1.111

Abstract

There is a lot of 'junk' on the internet today that spreads radicalism, terrorism, and pornography. Da'wah in this era of internet has a big challenge in society. Everyone can access the Internet quickly, and Google search engines play a significant role in providing information. Any information will appear in the search engine, whether it is positive or negative information, that's why the preachers need to use search engine optimization for da'wah purposes. Without the right strategies, da’wah through Google search engine optimization will not succeed. The objective of this study was to explain the da’wah strategy through Google search engine optimization. This research applied library research. The results showed that the da’wah strategy through Google search engine optimization are: focus on target audience, learn what audience needs, categorized keyword for SEO, SEO analysis on website, create mobile-friendly website, use targeted keywords in page titles, use infographics, use related keywords in content, link content to external sites with high domain authority, update old content periodically, increase site speed & improving user experience. The results of this study can be used as a guideline by the preachers, Islamic practitioners both individual and institutional, as well as the entire Muslim community who want to make da’wah through Google search engine optimization successfully. DOI: https://doi.org/10.5281/zenodo.3236457
Co-Authors Ummi Habibatul Islamiyah