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All Journal VCD (Journal of Visual Communication Design) Jurnal Vicidi
Jesslyn Faustina
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The Effect of Multimedia As a Means of Delivering Information and Promotion Towards Flashcard Products Hutomo Setia Budi; Jesslyn Faustina
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1348.993 KB) | DOI: 10.37715/vcd.v2i1.572

Abstract

Every product which launched would definitely need a promotion to introduce its products to the society. In the promotion itself, there are various strategies and media to support product promotion. Multimedia is one of the media promotion which is widely used to help in providing information towards products. Flashcards is one of the edugame products which serves to sharpen children’s ability in various aspects such as motoric, visual, and verbal, and encourage children to be more proactive. Besides, flashcards can also become medium for the parents to be more involved and interact with their children. In the product "flashcard little learner", one of the promotional media used is multimedia. Multimedia Media is used since it is an effective means to help deliver message to the audience. This research discusses the effect of multimedia as a means of delivering information and promotion towards products, especially edugame flashcard products.
Perancangan Ide Bisnis "Little Learners" Flashcards Jesslyn Faustina; Hutomo Setia Budi
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1142

Abstract

This study focuses on the relationship between visual communication design and entrepreneurship, which aims to generate a solution for the educational issue in children aged 3 to 5 caused by over- attachment to mobile devices (Radesky & Schumacher, 2014), through designing a business concept. Research was conducted with qualitative methods, including interviews with three professionals in the field of early education, a group play observation of 5 children aged 4 and 5, supported by literature review from related journals, books, and online articles. Research and analysis produced the business concept “Little Learners” Flashcards, a learning aid in the form of flashcards with various activities to do for children aged 3 to 5. This study concludes that “Little Learners” Flashcards can be an effective solution, due to the fact that flashcards exercise different skills such as motor, visual, and verbal skills, and at the same time encouraging children to be more engaged. Moreover, flashcards can help parents be more involved and interactive with their children. Based on positive responses from the research, this business looks prospective. The sustainability of this business is also guaranteed, seeing as there are countless educational materials that are yet to be explored and represented in flashcard form.
Co-Authors Hutomo Setia Budi