Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Konseling VCD (Journal of Visual Communication Design) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Aditya Aditama Putri Hikmatyar
Universitas Pendidikan Indonesia
Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengembangan Desa Wisata Budaya Puncak Wangun Pasirmulya Kabupaten Bandung Melalui Perancangan Brand Identity dan Media Promosi Digital Nanang Ganda Prawira; Arief Johari; Aditya Aditama Putri Hikmatyar; Fika Tria Widaningsih
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 6 No 2 (2022): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v6i2.617

Abstract

The collaboration between the Forest Village Community Institution (LMDH) and the Department of Culture and Tourism (Disbudpar) on the National Community Empowerment program succeeded in turning the Puncak Wangun Cultural Tourism Village into an alternative tourist destination for the people of Bandung and its surroundings. This tourist village has a lot of potential from interesting artistic, cultural, socio-economic and ecological aspects, but the existence of Puncak Wangun Cultural Tourism Village is not widely known to the public. To introduce the potential of tourist villages, improve marketing communications, and provide visual branding, a visual identity design was carried out through Community Service activities by applying the Design Thinking method and SWOT analysis guided by field activities, interviews, and Focus Group Discussions. This PKM program succeeded in designing a brand identity that was applied to digital promotional media for the Puncak Wangun Cultural Tourism Village in the form of a website and Instagram. In the future, it is necessary to develop a brand identity that is applied to souvenir products, sign systems, packaging, or other products according to the needs and interests of partners to expand the popularity of Puncak Wangun Cultural Tourism Village in attracting tourists from various demographic segments in order to advance tourist destinations and communities.
Implementasi Case Based Method dan Team Based Project Pada Perancangan Desain Kemasan UMKM Kota Cimahi Nanang Ganda Prawira; Arief Johari; Aditya Aditama Putri Hikmatyar
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 5 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i5.7034

Abstract

Program studi Desain Komunikasi Visual saat ini banyak mengarahkan mahasiswa untuk mendukung upaya branding sebuah institusi hingga Usaha Mikro Kecil dan Menengah (UMKM). Mata kuliah Desain Kemasan dalam program studi DKV UPI turut melaksanakan pengajaran tersebut melalui proses desain yang berjalan selama satu semester. Mata kuliah tersebut berkolaborasi dengan Pemerintah Daerah Kota Cimahi dalam pengembangan UMKM di bawah binaan Dinas Perindustrian Kota Cimahi. Salah satu butir programnya yaitu Pengembangan Desain Kemasan Produk UMKM. Ada sekitar 24 UMKM di bidang kuliner yang membutuhkan pengembangan usaha melalui solusi desain. Pada riset awal ditemukan masalah yang urgen untuk dikembangkan yaitu identitas visual usaha dan desain kemasannya. UMKM sangat membutuhkan pengembangan yang terintegrasi untuk meningkatkan citra produk dan identitas yang kompetitif, agar kesejahteraan masyarakat pengusaha mikro berkembang dengan pesat. Strategi pembelajaran yang digunakan yaitu Case Based Method dan Team Based Project dengan metode penelitian dan pengembangan (R&D) serta analisis data dengan pendekatan kualitatif. Hasil penelitian dan pengembangan berupa desain kemasan dapat menjadi produk yang dihilirisasi oleh masyarakat pengusaha untuk diproduksi secara massal. Hasil pembelajaran ini merupakan upaya dalam meningkatkan mutu pembelajaran dan penguatan kompetensi pada program studi Desain Komunikasi Visual FPSD Universitas Pendidikan Indonesia serta mengembangkan jejaring kemitraan dengan Pemerintah Daerah dan Masyarakat.
Re-Design and Development of Cirebon City MSME Digital Promotion Media as Implementation of Project-Based Learning MBKM Consultation Project Nanang Ganda Prawira; Aditya Aditama Putri Hikmatyar; Fathia Salma Ramadhani
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4236

Abstract

The lack of visual branding and visual promotion development has resulted in MSMEs in Cirebon City experiencing stagnation in business. Based on interviews and initial observations on several samples of Cirebon City MSMEs, branding re-design, packaging re-design, and digital promotion development are needed. As a partner of the Cirebon City Government, the UPI Visual Communication Design Study Program has become a Design Consultant Team to develop and strengthen the visual promotion of MSMEs through monitoring Consultancy Project lectures. Research and design development methods are carried out using design thinking. This research uses the design thinking method to present the visual branding of two MSMEs. Starting from understanding the needs of MSMEs (empathy), identifying problems (define), solutions through academic ideas or conceptual ideas (ideate), visual solutions (prototype), and trials (test). The research output is a selected design that will be presented and exhibited to the public, especially MSME clients in Cirebon City. Implementing the MBKM program has significantly influenced the skills of Visual Communication Design, Faculty of Arts and Design Education, Universitas Pendidikan Indonesia’s students, including improving critical and creative thinking skills, training leadership skills, and collaboration skills, fostering a good work ethic and culture, and forming professionalism in students.
Co-Authors Arief Johari Fathia Salma Ramadhani Fika Tria Widaningsih Nana Ganda