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All Journal Ayumi : Jurnal Budaya, Bahasa, dan Sastra Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya
Desy Irmayanti
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Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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KESANTUNAN OFF RECORD TINDAK DIREKTIF DALAM KALIMAT DEKLARATIF BAHASA JEPANG Desy Irmayanti
Paramasastra : Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Vol. 5 No. 2 (2018): VOL 5 No. 2 Bulan September 2018
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/paramasastra.v5n2.p%p

Abstract

Pragmatics is the study of meaning which is involved three aspects (triadic) spoken by the speaker or the writer and translated by the listener or the reader. This study aim at analyzing the politeness strategy in the delivery of directive utterances in the dialog of the characters in Japanese drama called Sapuri and Osen. The study which uses the qualitative method, applies documentation method in collecting the data from the dialogue of the characters in Japanese drama called Sapuri and Osen. By using recording method, the form of directive utterances can be determined. Meanwhile, the meaning and politeness strategy of directive utterances are obtained by observation method. The result of the study shows that politeness strategy which is the most spoken in both Japanese Drama (according to the most spoken) is give association clues, give hints, presuppose, use tautologies, under state, use rhetorical questions, overstate, use contradiction, use metaphors, be vague, be incomplete or use ellipsis, be ironic, and over generalize. No data are found for be ambiguous and displace hearer of politeness strategy.
Kelas Utama Tanda Tanda Nonverbal pada Iklan PayPay Theresa Sunjaya; Desy Irmayanti
Ayumi : Jurnal Budaya, Bahasa, dan Sastra Vol 8 No 2 (2021): AYUMI: Jurnal Budaya, Bahasa dan Sastra
Publisher : Faculty of Letters, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.809 KB) | DOI: 10.25139/ayumi.v8i2.4100

Abstract

This study discusses the classification of the ten classes of nonverbal signs in Japanese video advertisement from PayPay. A nonverbal sign is a sign in the form of a picture or a gesture. In video advertising, the nonverbal signs are designed with the purpose to implicate a recommendation of the product shown. Therefore, it is suggested that using it as an object of research would be befitting. The nonverbal signs found in the advertisement will be classified into ten classes of signs through Peirce's semiotic theory. The result of this study is PayPay have many class types of ten classes of signs that contain the Firstness philosophy foundation. In PayPay, there is a total of five of ten classes of signs realized by 38 signs. The percentages of the classes are inclined toward Qualisign.
Co-Authors Theresa Sunjaya