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All Journal WIDYA MANAJEMEN Journal of Entrepreneurship & Business
Siti Rahayu
Fakultas Bisnis Dan Ekonomika, Universitas Surabaya, Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Generativity, Experience Expectation dan Motivation Terhadap Visit Intention Pada Museum Mojopahit Mojokerto Jeffry Andreanto Ferdian; Erna Andajani; Siti Rahayu
Widya Manajemen Vol 3 No 1 (2021): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v3i1.1245

Abstract

This research aims to determine the effect of generativity, experience expectation, and motivation on visit intention. The object that we use here is Mojokerto Mojopahit Museum. Data processing was carried out using the IBM SPSS 24 program, in addition, researchers used IBM AMOS 22 which will be used for the SEM method or Structural Equation Model. The data in this study will use primary data obtained from online questionnaires. Respondents in this study were 200 people who have an interest in coming to the Mojopahit Museum in Mojokerto and have a generative nature. Sampling used non-probability sampling techniques and convenience sampling. The results of this study will indicate a significant positive effect of generativity on experience expectation, then experience expectation on motivation, and the influence of motivation on visit intention at the Mojopahit Museum in Mojokerto.
Co-Creative Service Innovation on Social Media: An Empirical Study in an International Coffee Cafe Chain in Indonesia Siti Rahayu; Eva Emilia Tan; Adi Prasetyo Tedjakusuma
Journal of Entrepreneurship and Business Vol. 4 No. 1 (2023): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.097 KB) | DOI: 10.24123/jeb.v4i1.5385

Abstract

Purpose: This study aims to determine and analyze the effect of consumer innovativeness and attitude toward CCSI on social media, subjective norms, and perceived behavior control on intention to co-create and adoption intention. The object of this study is an international coffee café chain in Indonesia. Method: This study uses primary data sources by distributing questionnaires online. There are 150 questionnaires used in the data processing. Research data was processed using SEM (Structural Equation Modeling) with IBM SPSS Statistic software and AMOS 22. Result: The results show that 6 hypotheses are supported and 1 hypothesis is not supported. Consumer innovativeness, subjective norms, and perceived behavior control affect the intention to co-create. Consumer innovativeness, perceived behavioral control, and intention to co-create affect adoption intention. Hypothesis 3: the effect of attitude toward CCSI on social media on intention to co-create is not supported.
Co-Authors Adi Prasetyo Tedjakusuma Andajani, Erna Eva Emilia Tan Jeffry Andreanto Ferdian