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All Journal WIDYA MANAJEMEN
Hery Pudjoprastyono
Prodi Manajemen, Fakultas Ekonomi dan Bisnis, UPN Veteran Jawa Timur, Surabaya
Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Produk, Citra Merek, dan Promosi terhadap Keputusan Pembelian Mobil Toyota Sienta di Auto2000 Cabang HR Muhammad Surabaya Debito Andri Kristanto; Hery Pudjoprastyono
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.2156

Abstract

This research was conducted at the Auto2000 dealer, HR Muhammad Surabaya branch, East Java. The purpose of this research is to determine the effect of product quality, brand image, and promotion on purchasing decisions. The total sample is 60 respondents, using the non-probability sampling method. Collecting data using a questionnaire with a sample of consumers who buy Toyota Sienta cars at the Auto2000 dealer HR Muhammad Surabaya branch. The analysis technique uses Partial Least Squares (PLS). In the study, it was found that product quality and brand image had a significant positive effect on purchasing decisions. Meanwhile, the promotion has no significant positive effect on purchasing decisions
Pengaruh Word Of Mouth dan Kualitas Pelayanan Kredit Terhadap Profit Koperasi Serba Usaha Mitra Rakyat Kantor Cabang Betro Juanda Erlinda Yulia Damayanti; Hery Pudjoprastyono
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2454

Abstract

The economy is an important thing for human survival, because basically the economy is the main spear of human activity. In carrying out economic activities, humans also need activities that support these economic activities, including services from financial institutions and financial institutions such as banking services and cooperatives. In this study, it uses Explanative Quantitative Research where in this explanative quantitative research it produces accurate data from the right calculations. The data collection method in this study was carried out by distributing questionnaires to 94 customers of KSU Mitra Rakyat who became customers in 2016-2020. In this study to analyze the data, the author uses the PLS technique. Word of mouth can have a significant positive effect on increasing profits at KSU Mitra Rakyat. This proves that Word of Mouth affects the increase. Quality of Credit Services has a significant positive effect on increasing profits at KSU Mitra Rakyat. The better the quality of credit services used, the higher the profit at KSU Mitra Rakyat. From the results of the research that has been done, the company must maintain recommendations, physical evidence and empathy. Furthermore, it must be further improved, in order to achieve the desired profit of the company.
Pengaruh Brand Image dan Brand Awareness Terhadap Keputusan Pembelian Produk Sariayu Martha Tilaar di Kota Surabaya Ariq Satria Supangkat; Hery Pudjoprastyono
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2875

Abstract

This study aims to identify how the influence of brand image and brand awareness on the purchasing decisions of Sariayu Martha Tilaar products in the city of Surabaya. This research method is quantitative by taking a sample of 50 respondents and distributing questionnaires in the city of Surabaya with the help of Google Forms. The sampling technique used was non-probability sampling with the purposive sampling method. The sample consists of respondents who live around the city of Surabaya, aged 17 years and over, and buyers of Sariayu Martha Tilaar products. The data taken from the respondents are primary data and secondary data. The analysis technique used in this study uses Partial Least Square (PLS) with validity testing, reliability testing, and hypothesis testing. Based on the data from this study, it can be concluded that the purchasing decision of Sariayu Martha Tilaar Cosmetics or Skin Care products is positively and significantly influenced by the variables of brand image and brand awareness.
Co-Authors Ariq Satria Supangkat Debito Andri Kristanto Erlinda Yulia Damayanti