Article Per Year (5 Year)
p-Index From 2021 - 2026
1.168
P-Index
This Author published in this journals
All Journal Sodality: Jurnal Sosiologi Pedesaan Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Bioindustri JER Journal of Bioindustry
P. Setia Lenggono
Program Studi Agribisnis, Fakultas Bioindustri, Universitas Trilogi
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Bioindustry

 1 
STRATEGI PEMASARAN IKAN PINDANG TONGKOL DAN LAYANG DI MASA PANDEMI COVID-19 (STUDI KASUS : UMKM LIMA PUTRA SEJAHTERA, JAKARTA SELATAN) Nadya Nadya; Muhamad Karim; P. Setia Lenggono
JURNAL BIOINDUSTRI (JOURNAL OF BIOINDUSTRY) Jurnal Bioindustri: Vol. 4 No. 2 (2022)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jbio.v4i2.1013

Abstract

Penelitian ini membahas tentang strategi pemasaran ikan pindang di Usaha Mikro Kecil dan Menengah (UMKM) Lima Putra Sejahtera yaitu salah satu UMKM yang mengolah dan memasarkan ikan pindang yang diminati masyarakat karena nilai jual olahannya terjangkau masyarakat. Namun, UMKM Lima Putra Sejahtera memiliki kendala terkait pemasaran antara lain: (i) promosi belum optimal karena masih bersifat konvensional, (ii) belum memiliki toko digital resmi, (iii) kurangnya kemampuan UMKM dalam mengumpulkan informasi pasar, dan (iv) adanya pandemi Covid-19 yang membuat pemasarannya semakin sulit. Tujuan penelitian ini adalah (i) menganalisis faktor-faktor lingkungan internal dan eksternal yang mempengaruhi pemasaran ikan pindang di UMKM Lima Putra Sejahtera, (ii) mengidentifikasi strategi pemasaran ikan pindang yang telah dijalankan oleh UMKM Lima Putra Sejahtera, dan (iii) memformulasikan strategi alternatif yang tepat dalam memasarkan produk UMKM Lima Putra Sejahtera secara maksimal. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling. Hasil penelitian ini disimpulkan bahwa faktor internal yang paling berpengaruh ialah kualitas ikan pindang yang baik. Faktor eksternal yang berpengaruh yaitu nilai jual terjangkau semua lapisan masyarakat. Hasil analisis QSPM disimpulkan bahwa prioritas strategi alternatif yang dapat diterapkan terhadap UMKM Lima Putra Sejahtera adalah memperluas jaringan pemasaran ikan pindang. Kata kunci : Strategi pemasaran, Ikan pindang, Alternatif strategi
PERAN GANDA DAN KONTRIBUSI EKONOMI PEREMPUAN BURUH TANI HORTIKULTURA DALAM MENINGKATKAN KESEJAHTERAAN KELUARGA Sri Gintiyani; P. Setia Lenggono
JURNAL BIOINDUSTRI (JOURNAL OF BIOINDUSTRY) JURNAL BIOINDUSTRI: VOL. 3 NO. 2 (2021)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jbio.v3i2.726

Abstract

The results of research on women's involvement in supporting agricultural household economic activities in rural areas have encouraged women to perform multiple functions. This dual role is a quite complex problem for women. On the one hand, they have to carry out their functions as wives and mothers, on the other hand, women have to earn a living helping their husbands support the family economy. The objectives of this study were: (1) To describe the allocation of female working time as farm laborers and as housewives; (2) Describing the size of women's income contributions; and (3) Describe how big the family of women agricultural workers has achieved family welfare. The research location was chosen deliberately and using snowball techniques involving 30 respondents as farm laborers with the criteria coming from a complete family (having a husband and income). The main motivation of housewives in rural areas is to leave their domestic sphere, to work as horticultural farm laborers because their husband's income is still insufficient to meet family needs, so he follows the invitation of his colleagues to work. Part-time from their activities as agricultural laborers, the contribution to the total family income reaches 46 percent (not deducted from food allowance) and 45 percent (deducted by food allowance). The percentage of working time spent on productive activities is around 4.21 hours/day, while for reproductive activities it reaches 19.79 hours/day. Meanwhile, from the results of this study, it was also revealed that 78 percent of the families of female agricultural laborers were still in the underprivileged category.
Co-Authors Arya Hadi Dharmawan Muhamad Karim Nabila Maha Rani S.p Nadya Nadya Sri Gintiyani Taufikurahman, Rizal