Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Hospitality Management
I Gusti Made Riko Hendrajana
Sekolah Tinggi Pariwisata Bali Internasional
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PENGEMBANGAN TENUN RANGRANG SEBAGAI PRODUK WISATA ANDALAN NUSA PENIDA BALI Firlie Lanovia Amir; I Gusti Made Riko Hendrajana
Jurnal Ilmiah Hospitality Management Vol 8 No 2 (2018)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.983 KB) | DOI: 10.22334/jihm.v8i2.138

Abstract

This study was made to study the potential of Tenun Rangrang of Nusa Penida, as well as to determine strategies and programs that can be done to develop the potential of Tenun Rangrang as tourism product. This study uses a qualitative descriptive approach to measure related variables, and uses SWOT matrix to explain and determine data in the formulation of strategies and programs. From the results of data processing, there are several decisive factors in the development of the potential of Tenun Rangrang, which are incorporated in internal and external factors. Of the two factors has successfully formulated 4 strategies and programs to develop them, including the SO strategy (developing the appeal of Tenun Rangrang including the surrounding environment), ST (Developing cultural tourism in Nusa Penida), WO (doing the right promotion), and WT (related to human resource development). It is hoped that this research can also be a reference for several policies that can be taken by the local government to develop tourism in Nusa Penida, as well as for people to be able to develop the potential of Tenun Rangrang to be much better. Keywords: Potential, Tenun Rangrang, Sustainable Tourism
Co-Authors Amir, Firlie Lanovia