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All Journal Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Journal of Management and Bussines (JOMB) IDEAS: Journal of Management & Technology
Desmiza Desmiza
Universitas Jenderal Achmad Yani
Humanities Economics, Econometrics & Finance Education

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Factors affecting stock returns in the sub-sector companies of foods and beverages listed on the Indonesia Stock Exchange Amalia Nur Fadhila; Desmiza Desmiza
IDEAS: Journal of Management & Technology Vol 1, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.544 KB)

Abstract

Return is a result expected by investors when investing. This research aims to learn the effect of variable Debt to Asset Ratio, Total Asset Turn Over, Return on Asset, and Earning Per Share variables on Stock Return on the sub-sector companies of food and beverages listed on the Indonesia Stock Exchange period 2015-2019. The population that is used for this research amounts to 29 companies. The sampling technique used is the purposive method sampling, which led to the choosing of 17 companies that are used as the research sample. The methods that are used are descriptive and verificative methods with multiple panel data regression tests and Eviews program. The result of the analysis shows that Total Asset Turn Over has a positive impact on stock returns, while the Debt Asset Ratio, Return on Asset, and Earning per Share do not have an impact on stock returns.
Pengaruh Sales Promotion Dan Brand Ambassador Terhadap Minat Beli Pada E-Commerce Tokopedia Nur Cahya; Desmiza Desmiza
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8955

Abstract

Research aimed at analyzing the influence of sales promotion and brand ambassador on purchase intention tokopedia e-commerce. This research uses a survey method with a quantitative approach. The respondents involved were e-commerce users of tokopedia in Cimahi City, which comprised 120 people, selected using purposive sampling. Data type is primary data obtained through the dissemination of questionnaires via online link google form, with cross-sectional data collection techniques. SPSS version 26 is used as a test tool. The findings from this study show that sales promotion has a positive impact on purchase intention, as well as brand ambassadors have a positive effect on purchase intention. Then, sales promotion and brand ambassadors jointly influence purchase intention. This should be a serious concern for tokopedia to improve sales promotion and brand ambassador indicators, as both are believed to increase customer buying interests. Keywords : Sales Promotion, Brand Ambassador, Purchase Intention, Tokopedia ABSTRAK Penelitian dengan tujuan menganalisis pengaruh sales promotion dan brand ambassador terhadap minat beli pada e-commerce tokopedia. Penelitian ini menggunakan metode survei dengan pendekatan kuantitatif. Responden yang terlibat yaitu pengguna e-commerce tokopedia di Kota Cimahi, yang berjumlah 120 orang, dipilih menggunakan metode pengambilan sampel purposive sampling. Jenis data yaitu data primer diperoleh melalui penyebaran kuesioner melalui tautan google form secara online, dengan teknik pengumpulan data cross-sectional. SPSS versi 26 digunakan sebagai alat untuk melakukan pengujian. Temuan dari penelitian ini menunjukkan sales promotion berpengaruh positif terhadap minat beli, begitu juga brand ambassador berpengaruh positif terhadap minat beli. Kemudian, sales promotion dan brand ambassador secara bersama-sama berpengaruh terhadap minat beli. Hal tersebut seharusnya menjadi perhatian serius bagi pihak tokopedia untuk meningkatkan indikator sales promotion dan brand ambassador, karena keduanya diyakini dapat meningkatkan minat beli pelanggan. Kata Kunci : Promosi Penjualan, Duta Merek, Minat Beli, Tokopedia
Analisis Store Atmosphere dan Sales Promotion terhadap Impulse Buying yang Dimediasi oleh Shopping Emotion pada Toko Ritel Modern Miniso di Kota Bandung Amanda Risma Nurafifah; Desmiza Desmiza
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9091

Abstract

This research aims to analyze the influence of store atmosphere and sales promotion on impulse buying mediated by shopping emotion at the Miniso modern retail store in Bandung City. Quantitative approach method using surveys based on deductive reasoning. The sample collection technique used was purposive sampling. Data was obtained from a survey distributed online using a Likert scale questionnaire with cross-sectional or shot study data collection techniques. The research results show that store atmosphere and sales promotion have a positive effect on impulse buying directly. However, store atmosphere and sales promotion have no effect on impulse buying through shopping emotion. In conclusion, although store atmosphere and sales promotion have a direct influence on impulse buying, they do not influence shopping emotion. This shows that other factors may be more dominant in mediating the relationship between store atmosphere and sales promotion and impulse buying. Keywords: Store Atmosphere, Shopping Emotions, Impulsive Buying, Sales Promotion
The Effect of Intellectual Capital and Sustainability Report on Firm Value Mediated by Financial Performance Mohammad Sakti Qudratulloh; Desmiza Desmiza
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.8642

Abstract

The purpose of this study is to examine the impact of intellectual capital, as measured by the proxy VAIC (Value Added Intellectual Coefficient), and sustainability report, as measured by the proxy SRDI (Sustainability Report Disclosure Index), on firm value (Tobin's Q), as mediated by financial performance (ROA) in companies listed on the LQ45 Index from 2018 to 2022. This study employs quantitative methods. With a study sample of 15 firms, the purposive sampling approach was employed to choose samples. Secondary data taken from the company's annual report and sustainability report, obtained 75 processed data, was utilized. With the assistance of Eviews 12 software, this study employs path analysis and panel data regression. The results showed that partially intellectual capital and sustainability report have no effect on firm value, ROA has a positive effect on firm value, and simultaneously intellectual capital, sustainability report, and ROA have a significant effect on firm value. Furthermore, both partially and simultaneously intellectual capital and sustainability report have a positive effect on ROA. The results of this study also show that ROA is not able to mediate the relationship between intellectual capital and sustainability report on firm value. Keywords: Intellectual Capital, Sustainability Report, Financial Performance, Firm Value
Pengaruh Motivasi Investasi, Risk Perception, dan Loss Aversion terhadap Keputusan Investasi Generasi Z Bandung yang Dimoderasi oleh Financial Literacy Ratna Nabilah Hayati; Desmiza Desmiza
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 3 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i3.14368

Abstract

The growth in the number of investors in the Indonesian capital market has increased every year, but the increase in investors is not accompanied by an increase in Asset Under Management (AUM). This study was conducted to examine the effect of investment motivation, risk perception, and loss aversion on investment decisions moderated by financial literacy. This research is an associative descriptive research with a quantitative approach. The population of this study is generation Z Bandung investors with sampling using non probability sampling techniques resulting in a sample size of 160 respondents. Respondent data using a questionnaire distributed via google form. The data analysis technique uses multiple linear regression involving Moderated Regression Analysis (MRA). The results of this study indicate that investment motivation and loss aversion have a positive effect on investment decisions while risk perception has a negative effect on investment decisions, and financial literacy can moderate the effect of investment motivation, risk perception, and loss aversion on investment decisions.   Keywords: Investment Motivation, Risk Perception, Loss Aversion, Investment Decision, Financial Literacy
PENGARUH LITERASI KEUANGAN, SIKAP KEUANGAN, FINANCIAL TECHNOLOGY, DAN GAYA HIDUP TERHADAP PERILAKU KEUANGAN PADA GENERASI Z KABUPATEN SUMEDANG Delfayza Maharani Nova Andriana; Desmiza Desmiza
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/akxf9e83

Abstract

Perilaku keuangan merupakan keterampilan individu dalam membuat keputusan dengan mengatur dan memanfaatkan sumber finansial. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, sikap keuangan, financial technology, dan gaya hidup terhadap perilaku keuangan pada generasi z kabupaten sumedang secara parsial maupun simultan . Populasi pada penelitian ini adalah generasi z yang berdomisili di Kabupaten Sumedang. Sampel diambil menggunakan teknik simple random sampling dengan kriteria responden 13-27 tahun Jumlah sampel pada penelitian ini berjumlah 100 reponden. Dengan menggunakan metode kuantitatif. Penelitian ini menggunakan analisis data statistik deskriptif, regresi berganda, uji hipotesis, analisis koefiesien determinasi. Hasil penelitian menunjukkan bahwa literasi keuangan, sikap keuangan, financial technology berpengaruh positif terhadap perilaku keuangan, gaya hidup berpengaruh negatif terhadap perilaku keuangan.
Co-Authors Amalia Nur Fadhila Amanda Risma Nurafifah Delfayza Maharani Nova Andriana Mohammad Sakti Qudratulloh Nur Cahya Ratna Nabilah Hayati