Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Syari'ah Economics
Hammad Mutawakil Hibatillah
Institut Agama Islam Darussalam (IAID) Ciamis, Jawa Barat, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH MARKETING MIX (PRODUCT, PRICE, PLACE, PROMOTION) TERHADAP LOYALITAS PELANGGAN DI OWL BARBER SHOP CIAMIS Angga Maulana Yusuf; Hammad Mutawakil Hibatillah
Syari'ah Economics Vol 3 No 2 (2019): Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Darussalam (IAID) Ciamis, Jawa Barat, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objectives to be achieved in this study are first, to find out how the effect of product, price, location and promotion on customer loyalty at Owl Barber Shop Ciamis partially. Second, how the influence of product, price, location and promotion on customer loyalty at Owl Barber Shop Ciamis simultaneously. Third, to find out which variables are the most dominant influencing customer loyalty at Owl Barber Shop Ciamis. Sampling was done randomly with the number of respondents as many as 30 people. Data collection using observation and questionnaires. The data analysis technique used is validity test, reliability test, multicorrelation test, classical assumption test, multiple regression analysis, partial test, simultaneous test, and analysis of the coefficient of determination. The results of the research show that the t-count value of the product variable (2.168) > t-count (2.059) so that Ho is rejected and H1 is accepted, the price variable (27.735) > (2.059) so Ho is rejected and H2 is accepted. While t-count location variable (0.744) < t-table (2.059) so that Ho is accepted and H3 is rejected, and promotion variable (1.619) < t-table (2.059) so Ho is accepted and H4 is rejected. This means that the product and price variables partially affect customer loyalty while the location and promotion variables partially have no effect on customer loyalty. The most dominant variable influencing customer loyalty is the price variable with the t-count value (27.735) greater than the t-count value of product variable (2.168), location (0.744) and promotion variable (1.619).
THE IMPACT OF UNDERSTANDING OF RIBA ON THE USE OF ISLAMIC FINANCIAL INSTITUTIONS SERVICES: RESEARCH IN SADANANYA DISTRICT, CIAMIS REGENCY Maya Puspitasari; Hammad Mutawakil Hibatillah
Syari'ah Economics Vol 6 No 2 (2022): Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Darussalam (IAID) Ciamis, Jawa Barat, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36667/se.v6i2.1176

Abstract

This study aims to determine the effect of understanding usury on the use of Islamic financial institutions in Sadananya District, Ciamis Regency. With a sample of 45 people, this study adopted a quantitative approach based on regression analysis. The results showed a high understanding of usury in the Muslim community of Sadananya District, Ciamis Regency. An understanding of usury is proven to affect the use of Islamic financial institutions, as indicated by the results of the significant test calculation of the correlation coefficient at a significant level of 5%, the t-count value is 3.840 while the t-table is 2.01669, and the significance level is 0.000 < 0.05. Thus it can be concluded that the null hypothesis is rejected and the working hypothesis is accepted. The influence of the variable understanding of usury on the use of the services of Islamic financial institutions is 25.5%, while other variables influence the remaining 74.5%.
Co-Authors Angga Maulana Yusuf Maya Puspitasari